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The Nitty-Gritty When It Comes to SAS 101

The Nitty-Gritty When It Comes to SAS 101

SAS is a state-of-the-art business intelligence tool that is primarily designed to facilitate reporting, data analysis, mining and predictive modeling using convincing visualization and interactive dashboards. Being a powerful programming language, SAS performs complex statistical data analysis; unlike other built-in tools, like Microsoft Excel, SAS lets users to salvage and run data from a plethora of sources, along with ensuring enough control and freedom during data manipulation and compilation.

Statistical Analysis System (SAS) was introduced for organizations to explore their vast datasets in a highly interactive format. Today, SAS is largely used in machine learning, data science and business intelligence applications. Not only does it arms the organizations with the necessary tools and techniques to monitor key BI metrics, but also develops incredible insights and comprehensive reports, facilitating informed decision-making procedures.

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SAS Fuelling Career Growth

Business analytics and incredible BI tools have become central for running medium and large-scale enterprises across the globe, efficiently. With data becoming increasingly instrumental in pushing businesses to horizons of success, a majority of organizations is betting on SAS BI analytics.

As a result, the demand for SAS consultants is surging at an accelerating rate. Since more and more companies are adopting SAS analytics and altering the ways they used to work, SAS-related jobs are flooding the market. Handsome pay-packages are being offered to the right candidates, skilled and professional.

According to a recent study, the average salary of a diligent SAS programmer is around 10.8 Lacs – organizations are looking for professionals who would not only know how to slice and dice but also know how to draw the right projections and effectively communicate the insights. This is where SAS training Delhi comes in – Head-start a data journey with DexLab Analytics, as it offers the best SAS analytics training Delhi.

Books: For Enhancing the Level of SAS Knowledge

Besides encompassing SAS certification course modules, books tend to take us all a step closer to the bubbling pool of knowledge – SAS books are carefully written, specifically keeping in mind the requirements and focused areas of programmers and analysts.

Without any further ado, let’s dive into a well-curated list of SAS books that’ll help you ace the language like a pro:

 

  • SAS Essentials: Mastering SAS for Data Analytics by Elliott and Woodward – With an advanced approach, this book is perfect for master’s students of data analysis and programming and higher-level undergraduates.
  • SAS for Dummies by McDaniel and Hemedinger – An absolute beginner’s approach to SAS, this book is widely popular for its simple language, easier representation of facts and easy-to-follow guidelines.
  • The Little SAS Book by Delwiche and Slaughter – Ideal for beginners and experienced SAS consultants, as well, this book includes self-contained lessons, plenty of examples and interesting visuals.
  • SAS Certification Prep Guide – Released by the SAS institute, this is the final and official test-prep guide to be SAS certified.
  • Learning SAS by Examples: A Programmer’s Guide by Ron Cody – If you are a fast learner, this is the one for you. Each chapter in this book ends with test problems so that you are trained SAS-ready.

 

As final thoughts, SAS analytics is the most powerful tool for performing complex data analysis. Grasping the fundamentals of SAS language will surely present you a big leg up in the analytical domain. For SAS certification courses, drop by DexLab Analytics.

 

The blog has been sourced from –

https://www.whoishostingthis.com/resources/sas-programming

https://intellipaat.com/blog/what-is-sas-analytics

https://analyticsindiamag.com/analytics-india-salary-study-2017-by-analytixlabs-aim
 

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6 Predictive Analytics Use Cases Proven To Ace Marketing Efforts

6 Predictive Analytics Use Cases Proven To Ace Marketing Efforts

Predictive analytics includes a set of functions that leverage customer information to construct interesting assumptions about future potential customers. They play an integral role in determining a customer’s lifecycle.

What’s more, predictive analytics influences company strategy even before any prospect gets converted into a lead. That’s the way it functions, and as the leads are converted into customers, the new data collected impacts the next-generation marketing activities. The process is almost cyclical.

In this post, we will discuss about 6 use cases for predictive analytics that shows a significant impact on marketing ROI.

And here it starts:

Better Lead Scoring

With predictive analytics, lead scoring becomes a whole data-driven process that targets customers. It helps you leverage the actions of existing customers to build better future strategies. No more it remains an anecdotic listicle of measures from sales, instead it points out the ‘hot’ leads that can be pushed down through the funnel of sales.

Improved Lead Nurturing

Remember, one-size-fits-all doesn’t apply to lead nurturing.

For converting prospects into leads, a definitive plan for lead nurturing should be adopted. Predictive analytics is the hands-down tool to consider: take cue from behavioral and demographic data to push leads towards the sales funnel.

Smart Content Distribution

Today, every company invests in quality content creation. Content marketing has the power to fetch measurable ROI for your company. And this is where predictive analytics play a vital role: it analyses the type of content customers would find interesting, based on certain behavioral and demographic data and then automatically distribute them to the prospective leads.

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Protecting Baseline Becomes Easy

Predictive analytics help learn from the past mistakes. Past behavior is a testimony of future behavior, and it holds true for customers, as well. A clear analysis of behavioral patterns of previously-churned customers in your company would help identify the red flags your present customers are showing, thus results in protecting your baseline for a better, secure future.

Develop Products Fit For Customers

Understanding what customers need becomes a tad too easier when you are armed with a set of behavioral, demographic and psychological data of your customers. Again possible with predictive analytics! Leverage customer data and figure out what they are looking for.

Design Successful Future Campaign

Past performance analysis always leads to constructing better future campaign designs. As more and more new customers seem to enter your business, you need to leverage your data more precisely and curate content based on their preferences and requirements. And may even have to target specific audiences! So, treat past data as a treasure!

As parting thoughts, these six strategies for predictive modeling are perfect for transforming your business. Today, data is the power. Clean, high-quality data have the potential to take your business venture to unforeseeable heights of success.

And for that and more, DexLab Analytics is here to help. Our skilled consultants can crack the toughest data management problems and provide solutions to make predictive modeling using SAS better. For SAS predictive modeling training, peruse over our course section on the website.

 
The article has been sourced from – https://blog.reachforce.com/blog/8-use-cases-for-predictive-analytics-in-marketing
 

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The Soaring Importance of SAS in Creating jobs Across Various Industry Domains

In a survey held in 2016, 54 million employees across 350 industries picked out SAS as the most valuable skill to possess. SAS skills still top the list. With predictive analytics gaining speed and accuracy in the world, one just cannot ignore SAS – the oldest and brightest data analytics tool. Though SAS-dominating days are gone, as R and Python has come up ruling the world , 41% of talented data science professionals still prefer SAS as compared to any other languages. The data science market is conquered by R and Python to a great extent, yet you will find a substantial number of clients still putting their bet on SAS predictive modeling.

SAS-Certification-India

To test how SAS certification is taking the job world by storm, open your web-browser and type ‘SAS jobs’ in the search panel – the following results in front of your eyes will give you all your answers. In fact, you’ll be more than surprised to see how many jobs springs up that calls for SAS expertise. A lot of clients and data houses seek SAS certified professionals to take care of the data-induced challenges and the numbers are quite overwhelming!

 

In total, SAS has around 85000 clients across the globe – owing to which, the demand for SAS should come as no surprise to you.

Benefits of SAS:

  • High Salary
  • Increasing Global Demand
  • Marketability
  • Role-focused
  • Validation of Skills

 

Besides the benefits enumerated above, SAS certification sizzles with myriad other perks related to data and analytics, and is regarded to be extremely useful in bagging entry-level jobs in data science and analytics. A diligent SAS expert explores the broadening field of SAS ANALYTICS, while streamlining his individual skill and expertise to add credibility to his job profile.

 

Want to get an instant pay hike? SAS skills may come to your rescue. Once you hone your SAS analytics skill, you can start expecting 6% to 10% pay hike, which further expands, if you add data mining and data modeling skills to in your resume, likewise.

 

Financial analytics and SAS

To improve the performance of business and act upon the loopholes present in an organization, financial analysts backed by advanced SAS analytics skills pore over a vast amount of company’s financial data. They help you answer all the business related questions and predict the future of your organization.

Healthcare and SAS

As healthcare pushes boundaries to ace the digital transition, Statistical Analysis Systems (SAS) is bringing all kinds of latest technical updates and modifications across a wide spectrum of care, right from the way healthcare providers perform tests to measuring patient safety and health outcomes. It is playing a pivotal role in tapping a lot of disease states and assessing ways to commercialize treatments.

 

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Who specializes in SAS and why?

SAS skill is for experienced professionals. Old timers are its biggest fan, especially those who have more than 15 years of job experience. For them, nothing suits better than this miracle tool for data analysis.

However, the tides of time is changing, the current pool of students is somewhat showing keen interest in this field of study for quite some time now. But it takes a real effort of time and practice both to excel in this highly advanced software.

 

Drop by DexLab Analytics to avail SAS online training. The course here is designed and delivered by industry experts with crisp content and student-friendly learning techniques. Visit their website today!

 

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Digital Transformation: Data Scientists Are a Must Now for Enterprises

Data explosion, sprawling around Facebook and Internet of Things need to be nipped now to make sense what’s in there. Data is filled with promises, it offers new significant insights culled from the patterns in the data to just not report what happened but predict future scenarios.

Digital Transformation: Data Scientists Are a Must Now for Enterprises

This has led organizations to hire data scientists who are adept with the expertise and experience to shed some light on the mysteries of NoSQL data lakes and data bases, in which data is hoarded. For best SAS analytics training in Gurgaon, look up to DexLab Analytics – their SAS certification in Delhi is nifty and student-friendly.

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Researchers Peer into the Hood of Computational Linguistics

Researchers Peer into the Hood of Computational Linguistics

 

To start, give a look at these two sentences:

“This house is in a detestable location.”

“This detestable house is in this location.”

 

Well, these two sentences have virtually similar words, but owing to their structure, they exude entirely two different meanings. Understanding the true meaning of the sentences just by having a look at the words was something only reserved for the human intelligence, until now. Breakthroughs in Natural Language Processing (NLP), also known as computational linguistics have blazed a trail in this domain, which was once dominated by humans.

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Interactive Data Discovery and Predictive Analytics: Extract Useful Knowledge from Data

Impressive predictive analytics coupled with interactive data discovery technology enable rational SAS analysts to distinguish pertinent trends and interactions in datasets, and pan out questions from all dimensions. This smashing concoction of technologies also allows business users to exchange ideas with pundits, to create, modify and pick the best predictive models, constructively.

 

Interactive-Data-Discovery-and-Predictive-Analytics-Extract-Useful-Knowledge-from-Data

 

A comprehensive SAS solution might be the key to empower users in taking better business decisions, without wasting much time. This kind of interactive solution must involve ceaseless communication, giving enough room to even non-technical users to explore data visually, develop analytic models, and share fruitful results.  

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Here’s why SAS Analytics Is a Must-Have IT Skill to Possess

Here’s why SAS Analytics Is a Must-Have IT Skill to Possess

Without the great Analytical surge, everything was looking fit and fine. The economy was performing well. The IT industry was looking stable. The tech honchos were playing fine. And then IT happened! Data Analytics snatched the dazzling limelight all to itself.

It’s true once in a while, our market needs a good shaking, or else things tend to get sluggish and slow. Over time, the industries start decreasing in efficiency and business houses crumples. Therefore, the change induced by Big Data Analytics is one for good: it started pulling back the market to its former position. From medical science to military to security, the reach of Big Data Analytics can be witnessed everywhere.

The evolution of analytics is largely consistent and covers a wide span of industries. It’s not like it suddenly came into a lot of focus, its advancement was slow and steady. Now, it has strived to become extremely important to store, interpret, analyze and develop crucial insights – social media is deriving maximum benefits out of analytics, while customizing their products to make more money from advertisements. On the other hand, the service-oriented companies love to manipulate data that is generated through myriad social channels to trigger customer base.

The ABC of Summary Statistics and T Tests in SAS – @Dexlabanalytics.

Today, SAS certifications are extremely rewarding and scores high for both employee and employer. Analytics is a big word, encompassing a whole array of job roles, such as Forecaster, Market Researcher, Data Miner, Operations Researcher and Statistical Analyst – so when are you choosing this career gateway for a better future! DexLab Analytics is here with its state-of-the-art SAS training courses, help yourself.

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3 key benefits of becoming SAS analytics professional:

Increase marketability and reach

SAS Analytics professionals possess higher marketability skills and enjoy a certain edge over competitors. Their job is to deliver nothing but the best, and they are very focused in doing that, leaving no scope for complaints.

Expand credibility for being the right technical professionals

As the SAS certified professionals have a thorough know-how about using SAS Software the employers stay relaxed and trusts their predicaments, hence, enhancing their credibility quotient.

Enhance skill and expertise in SAS area of specialization

No doubt, SAS Analytics professionals are extremely good in their field of work. Owing to their professional nature they tend to attract more lucrative job opportunities.

Data Preparation using SAS – @Dexlabanalytics.

Apart from SAS, R programming is rapidly gaining popularity. Small and large companies have realized the growing the importance of these two tools. SAS combined with R language training in Delhi opens a whole gamut of striking opportunities. Having said that, companies that have stayed traditional, through its very core, have now embraced SAS and R skills, and for the right reasons.

At DexLab Analytics, we increasingly focus on making students totally data-ready. Opt for R programming certification, and give new data-hungry souls the drive to enter the world of analytics. After all, to excel in the analytics career and sail high you need to be well-equipped with SAS and R – they are the tools of combat for the future IT domain.!

 

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The ABC of Summary Statistics and T Tests in SAS

The ABC of Summary Statistics and T Tests in SAS

Getting introduced to statistics for SAS training? Then, you must know how to create summary statistics (such as sample size, mean, and standard deviation) to test hypotheses and to figure confidence intervals. In this blog, we will show you how to furnish summary statistics (instead of raw data) to PROC TTEST in SAS, how to develop a data set that includes summary statistics and how to run PROC TTEST to calculate a two-sample or one-sample t test for the mean.

So, let’s start!

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Running a two-sample t test for difference of means from summarized statistics

Instead of going the clichéd way, we will start with establishing a comparison between the mean heights of 19 students, based on gender – the data is held in the Sashelp class data set.

Observe the below SAS statements that sorts the data by the grouping variable, calling PROC MEANS and printing a subset of the statistics:

proc sort data=sashelp.class out=class; 
   by sex;                                /* sort by group variable */
run;
proc means data=class noprint;           /* compute summary statistics by group */
   by sex;                               /* group variable */
   var height;                           /* analysis variable */
   output out=SummaryStats;              /* write statistics to data set */
run;
proc print data=SummaryStats label noobs; 
   where _STAT_ in ("N", "MEAN", "STD");
   var Sex _STAT_ Height;
run;

summarystats1

The table reflects the structure of the Summary Stats set for two sample tests. The two samples used here are differentiated on the levels of the Sex Variable (‘F’ for females and ‘M’ for males). The _STAT_ column shows the name of the statistic implemented here. The Height column depicts the value of the statistics for individual group.

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The problem: The heights of sixth-grade students are normally distributed. Random samples of n1=9 females and n2=10 males are selected. The mean height of the female sample is m1=60.5889 with a standard deviation of s1=5.0183. The mean height of the male sample is m2=63.9100 with a standard deviation of s2=4.9379. Is there evidence that the mean height of sixth-grade students depends on gender?

Here, you have to do nothing special to get the PROC TTEST – whenever the procedure gets the sight of the respective variable _STAT_ and any unique values, the procedure understands that the data set comprises summarized statistics. The following representation compares the mean heights of males and females:

proc ttest data=SummaryStats order=data
           alpha=0.05 test=diff sides=2; /* two-sided test of diff between group means */
   class sex;
   var height;
run;

summarystats1

Check the confidence intervals for the standard deviations and also that the output includes 95% confidence intervals for group means.

In the second table, the ‘Pooled’ row radiates out the impression that both the variances of two groups are more or less equal, which is somewhat true even. The value of the t statistic is t = -1.45 with a two-sided p-value of 0.1645.

The syntax for the PROC TTEST statement allows you to change the type of hypothesis test and the significance level. To support this, you can now run a one-sided test for the alternative hypothesis μ1 < μ2 at the 0.10 significance level just by using:

proc ttest ... alpha=0.10 test=diff sides=L;  /* Left-tailed test */

Running a one-sample t test of the mean from summarized statistics

In the above section, you have learnt to create the summary statistics from PROC MEANS. Nevertheless, you can also generate the summary statistic manually, if you lack original data.

The problem: A research study measured the pulse rates of 57 college men and found a mean pulse rate of 70.4211 beats per minute with a standard deviation of 9.9480 beats per minute. Researchers want to know if the mean pulse rate for all college men is different from the current standard of 72 beats per minute.

The following statements jots down the summary statistics for a data set, asks PROC TTEST to perform a one-sample test of the null hypothesis μ = 72 against a two-sided alternative hypothesis:

data SummaryStats;
  infile datalines dsd truncover;
  input _STAT_:$8. X;
datalines;
N, 57
MEAN, 70.4211
STD, 9.9480
;
 
proc ttest data=SummaryStats alpha=0.05 H0=72 sides=2; /* H0: mu=72 vs two-sided alternative */
   var X;
run;

summarystats3 (2)

The outcome is a 95% confidence interval for the mean containing a value 72. The value of the t statistic is t = -1.20, which corresponds to a p-value of 0.2359. Therefore, the data fails in rejecting the null hypothesis at the 0.05 significance level.

For more informative blogs and news about SAS course, drop by our prime SAS predictive modeling training institute DexLab Analytics.

 
This post originally appeared onblogs.sas.com/content/iml/2017/07/03/summary-statistics-t-tests-sas.html
 

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What is Truly Efficient? Understanding Stratified Random Sample

What is Truly Efficient?  Understanding Stratified Random Sample:

We have discussed several times the efficiency of various techniques for selecting a simple random sample from an expansive dataset. With PROC SURVEYSELECT will do the job easily…

 

proc surveyselect data=large out=sample
	 method=srs   /* simple random sample */
	 rate=.01;   /* 1% sample rate       */
run;

 

However, let us assume that our data includes a STATE variable, and one would want to guarantee that a random sample includes the precise proportion of observations from each of the states of America.

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