With the Big Data boom within the IT industry worldwide, more and more online retailers are using it to create better shopping experience for their customers through a boost in customer satisfaction to generate better revenue for themselves.
The funny news about Target knowing about a young lady’s pregnancy even before the father could was a viral content that sent the internet crazy. But how did they know this?
The answer lies in the wizardry of data analysis, as when a lady starts searching to buy products like nutritional supplements, unscented beauty products and cotton balls then there is a good chance that she is pregnant.
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