The virtual 8 bit Pokémon universe has now been unleashed into our HD smart phone screens which we carry with us everywhere. And there are players of this popular game walking around on their two feet with eyes glued to the mobile screen with the unrelenting thirst of catching them all! But why?! Why is this game of an almost forgotten popular cartoon show suddenly creating such an overwhelming hype? This craze of capturing all these digital monsters that have been placed in ones neighbourhood using the ingenious AR Technology, definitely a great time for game-lovers to be alive.
This game just released last Wednesday and has instantaneously become a growing global hit. This game has done the impossible, where the stereotypical imagery of computer nerds and gamers being over-weight or lazy and sitting around on their couches, have been transformed over-nightly into walkers around their parks, street corners and houses in search of these amusing virtual creatures. Even people who are older than the original fandom of the Pokémon series are now walking about to catch them all. The charm of augmented reality is such that it is sending the Android community in a frenzied treasure hunt like children. Continue reading “An Analysis of The Growing Popularity Of Pokémon Go”