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Indian Startups Relying on Artificial Intelligence to Know Their Customer’s Better

Indian-Startups-Relying-on-Artificial-Intelligence-to-Know-Their-Customers-Better

Artificial Intelligence was there decades ago, but everyone is talking about AI and Big Data in India’s startup ecosystem of late.

Budding startups are looking for new talent with AI expertise to inspect and evaluate consumer data and provide customized services to the users. At the same time, tech honchos such as Apple have discovered the huge potentials hidden within Indian companies that help their clients with data processing, image and voice recognition, and no wonders, investors are too hopeful for Indian AI startups.

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Here are a slew of Indian unicorns – companies valued at $1 billion or more that are putting in use the exploding technology of AI in the best way possible:

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Paytm

An eye-piercing transformation from being an e-wallet to selling flight or movie tickets, Paytm is now implementing machine learning to bring order into chaos. The company’s chief technology offer, Charumitra Pujari, said, “You could Google and try to look for something. But a better world would be when Google could on its own figure out Charu is looking for ‘x’ at this time. That’s exactly what we’re doing at Paytm,” he further added, “If you’ve come to buy a flight ticket, because I understand your purchase cycle, I show that instead of a movie ticket or transactions.”

In order to identify and prevent fraudulent activities, machines are constantly assessing illicit accounts that purposefully sign up to derive advantage of promo codes, or for money laundering intention. The fraud-detection engine is extremely efficient, leaving no room for human error, Pujari stated.

The team at Paytm is versatile – machine learning engineers, software engineers, and data scientists are in action in Toronto, Canada, as well as in Paytm’s headquarters in Noida, India. Currently, they have 60 people working for them in each location – “We know the future is AI and we will need a lot more people,” said Pujari.

Ola cabs

One of the most successful ride-hailing apps in India, Ola uses machine learning tech to track traffic, crack through driver habits, improve customer experience and enhance the life of each vehicle they acquired. AI plays a consequential role in interpreting day-in-day-out variations in demand and to decipher how much supply is required to cater to its increased demand, how variable are traffic predictions and how rainfall affects the productiveness of vehicles.

olacabs-picture

“AI is understanding what is the behavioral profile of a driver partner and, hence, in which way can we train him to be a better driver partner on (the) platform,” co-founder and chief technology officer Ankit Bhati said, the algorithms put into the car-pooling service works great in pulling down travel times by coordinating with various pick-up points and destinations, while sharing one single vehicle, he further added.

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Flipkart

According to a report in Forbes, Flipkart – India’s largest domestic e-commerce player has already re-designed its app’s home screen to give a more personalized version of services to its mushrooming 120 million patrons. Machine learning models crack each customer’s gender, brand preference, store affinity, price range, volume of purchases and more. In fact, in future, the company is going forward to figure out the reasons about when and why the returns are made, and as a result will try to reduce their happenings. 

Flipkart

A squad of 25 data scientists at Flipkart have started using AI to observe the past buyer behavior to predict their future purchases. “If a customer keys in a query for running shoes, we show only the category landing pages of the particular brand the customer wants to see, in the price point and styles that (are) preferred, as gauged by previous buying behaviour, therefore ensuring a faster, smoother checkout process,” Ram Papatla, the vice president of product management at Flipkart, said recently at an interview with a leading daily.

ShopClues, InMobi, SigTuple and EdGE Network are myriad other Indian startup players who are making it really big by utilizing the powerful tentacles of AI and machine learning.

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Google Is All Set to Wipe Off Artificial Stupidity

Google Is All Set to Wipe Off Artificial Stupidity

Well, human-AI relation needs to improve. Amazon’s Alexa personal assistant is operating in one of the world’s largest online stores and deserves accolade as it pulls out information from Wikipedia. But what if it can’t play that rad pop banger you just heard and responds saying “I’m sorry, I don’t understand the question,”!! Disappointing, right?

All revered digital helpmates including Google’s Google Assistant and Apple’s Siri are capable of producing frustrating coups that can feel like artificial stupidity. Against this, Google has decided to start a new research push to realize and improve the existing relations between humans and AI. PAIR, for People + AI Research initiative was announced this Monday, and it would be shepherded by two data viz crackerjacks, Fernanda Viégas and Martin Wattenberg.

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Virtual assistants don’t like to be defeated – they get infuriated when they fail to perform a given task. In this context, Viégas says she is keen to study how people outline expectations regarding what systems can and cannot outperform a command – which is to say how virtual assistants should be designed to prick us toward only asking things that it can perform, leaving no room for disappointment.

Making Artificial Intelligence more transparent among people and not just professionals is going to be a major initiative of PAIR. It also released two open source tools to help data scientists grasp the data they are feeding into the Machine Learning systems. Interesting, isn’t it?

The deep learning programs that have recently gained a lot of appreciation in analyzing our personal data or diagnosing life-threatening diseases is of late said to be dubbed as ‘black boxes’ by polemicist researchers, meaning it can be trickier to observe why a system churn out a specific decision, like a diagnosis. So, here lies the problem. In life and death situations inside clinics, or on-road, while driving autonomous vehicles, these faulty algorithms may pose potent risks. Viégas says “The doctor needs to have some sense of what’s happening and why they got a recommendation or prediction.”

Googleplex-Google-Logo-AH-6

Google’s project comes at a time when the human consequences of AI are being questioned the most. Recently, the Ethics and Governance of Artificial Intelligence Fund in association with the Knight Foundation and LinkedIn cofounder Reid Hoffman declared $7.6 million in grants to civil society organizations to review the changes AI is going to cause in labor markets and criminal justice structures. Similarly, Google announces most of PAIR’s work will take place in the open. MIT and Harvard professors Hal Abelson and Brendan Meade are going to join forces with PAIR to study how AI can improve education and science.

google_io_2017_ai_1499777827549

Closing Thoughts – If PAIR can integrate AI seamlessly into prime industries, like healthcare, it would definitely shape roads for new customers to reach Google’s AI-centric cloud business destination. Viégas reveals she will also like to work closely with Google’s product teams, like the ones responsible for developing Google Assistant. According to her, such collaborations are great and comes with an added advantage, as it keeps people hooked to the product, resulting in broader company services. PAIR is a necessary shot to not only help push the society to understand what’s going on between humans and AI but also to boost Google’s bottom line.

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More Powerful and Soon To Be Everywhere, Here’s All You Need to Know about AI

More Powerful and Soon To Be Everywhere, Here’s All You Need to Know about AI
 

This Wednesday, at the Google I/O Keynote, there wasn’t just one major revelation, but a series of incremental improvements across several Google’s product portfolios. And the best part of the story is all the improvements are driven by discoveries in artificial intelligence – the intelligence exhibited by machines.

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Pentagon Fights Off ISIS with Machine Learning and Big Data

Machine learning and big data are the new BIG things going around in the world. They are being used for myriad purposes – better AI, apt malware detection, smart messenger apps, and lot, lot more. Topping that, they are being utilized by the Pentagon to eradicate the foundations of Islamic State militants and make the world a safer (and better) place to live in.

 
Pentagon Fights Off ISIS with Machine Learning and Big Data
 

This May, the Pentagon announced that it is undertaking its newly minted Algorithmic Warfare Cross Functional Team (AWCFT), codenamed Project Maven, with introducing Big Data and Machine Learning to boost the process of discovering actionable intelligence with the help of aerial imagery. “We’re not going to solve it by throwing more people at the problem…That’s the last thing that we actually want to do. We want to be smarter about what we’re doing,” Air Force Lt. Gen. John N.T. “Jack” Shanahan, director for defence intelligence for war fighter support told a leading defence news magazine.

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Role of Self Service Analytics in Businesses

Role of Self Service Analytics in Businesses

Self Service Analytics is proving useful for business users, who are working on business data without necessarily having a background in technology and statistics. It is essentially bridging the gap between trained data analysts and normal business users.

Following are the characteristics of Self Service Analytics:

  1. Business Users Independence:

Self Service Analytics reduces dependency on IT and Data warehousing teams, thereby reducing the turnaround time for a request made by a business user.

It does so by continuously collating and loading real time data into a singular stream without disparity, which is easily accessible through browsers. Thus, it helps business users in taking decisions on Real-Time basis.

This feature benefits organizations because vital decisions made within time can be more profitable as compared to the traditional way of analysing data, which may not be a good idea in respect to the urgency constraint.

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  1. Easier and Reduced Cost of Operations:

Often, the company’s data are fragmented and widespread across various divisions. This increases the headache of channelling the data meaningfully and in a wholesome manner.

Further to this, preparing reports using this data becomes a cumbersome job for the IT department or the department, which is serving such request. Hence, it may lead to increased cost of time or decreased quality of efficiency at which the operations have to run. However, many a times, these reports fail to give an overview of the operations in an organisation.

Self-service BI integrates data from different systems and delivers a “Single Version of Truth”. Accessing this data and running computations on it requires only a browser for access and eliminates the need to install, maintain and administer large-footprint software clients on each user’s workstation.

If Self Service Analytics is hosted on SaaS, it will further reduce the cost of machinery and maintenance associated with it. The provision for usage can be increased or decreased in no time according to the usage pattern. This really means that Self Service Analytics helps you adapt with time and Pay-Per-Use model, which is a leading trend in most of the industries.

  1. Resolving the conflict over accuracy:

Typically, a business user using Excel would have a local copy of data and run computations on it. He can merge and transform it by using various formulas and finally derive a conclusion.

This is dangerous because in live operations, data keeps changing and data integrity is at stake by working on local copies. Thus, accuracy in decision-making becomes a game of luck.

In Self Service BI, the data from the source is extracted, transformed and loaded into a unique data model, which goes with all operations. In this case, data integrity is assured. In addition, all business users have the same source of data, removing the risk that working with different local copies have.

Therefore, from the above stated facts, we can conclude that Self Service Analytics is a need for today’s businesses.

However, there are a few risks involved in Self Service Business Analytics:

  1. Loose corporate governance and make data available to business users directly may be taken advantage of in an undue manner.
  2. Business users may not be properly trained or skilled to make decisions.
  3. Relying heavily on any tool without some real life experience and insight into the background of that data can result into an impaired decision-making.

If all the above-mentioned risks are mitigated and proper corporate governance structure is in place, Self Service Analytics can be very beneficial for the success of any organization.

To excel in Self-Service Analytics, why not take up Machine Learning courses in Delhi from DexLab Analytics! They are informative, interesting and elaborate.





 

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Can We Fight Discrimination With Better Machine Learning?

Can We Fight Discrimination With Better Machine Learning?

With the increase in use of machine learning, for taking important corporate as well as national operational decisions, it is important to set across some core social domains. They will work to make sure that these decisions are not biased with discrimination against certain categories whatever they may be applied into.

In this post, we will discuss the crucial matters of “threshold classifiers”, a part of some machine learning operations that is critical to the issues of discrimination. With a threshold classifier one can essentially make a yes/no decision, which in turn helps to put things in perspective with one category or the other. Here we will take a look at how these classifiers work, the ways in which they can potentially be biased and how one may be able to turn an unfair classifier into a much fairer one.

By opting for a course on Machine Learning Using Python, you will be able to grasp the subject matter of this topic better.

In order to provide an illustrative example, we will concentrate on loan granting scenarios where the bank may approve or deny a loan based on one single, number computed automatically like a Credit score.

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In the above-mentioned diagram, the dark dots represent people who do pay off their loans and debts, while the lighter dots show those who would not. In an ideal scenario, we may get to work with statistics that cleanly distinguish the classes as in the left example. However, sadly this is far more common to see a situation wherein at the right where the group overlaps.

A standalone statistic can stand in for several different variables, and boiling them down to just one number. In case of the credit score, which is evaluated by looking at several numbers of factors, that include income, promptness in debt repayment and much more. The number might even correctly represent the likelihood that a person may pay off a debt or also default, or might not. This relationship is actually pretty blurred and it is rare to find a statistic that correlates perfectly with real-world outcomes.

And that is exactly where the idea of a “threshold classifier” comes in: the bank selects a particular cut-off or threshold, and the people who have their credit scores are mentioned below it, will be denied of loans and people above it are usually granted the lending. However, real banks have several more additional complexities, but this simple model is often useful for studying some of the fundamental issues. Also to be clear, Google does not use credit scores for their products!

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The above-mentioned diagram makes use of synthetic data to show how a threshold classifier works. For further simplification of the explanation, we will be staying away from realistic credit scores  or the data what you see shows just the simulated data with a score based on the range of 0 to 100.

As can be well understood, selecting a threshold needs some tradeoffs. Too low and the bank wil l end up giving loans to many people who default; if too high many people who actually do deserve a loan will not get them.

So, how to determine the right threshold? That is subjective. One important goal may be to maximize the number of appropriate decisions. (Can you tell us what threshold will do that in this example scenario?)

Another financial situational goal may be to, maximize profit. At the bottom of the above mentioned diagram, is a readout hypothetical “profit” which is based on the model wherein a successful loan will make USD 300, but a default will cost a bank USD 700. So what will be the most profitable threshold? And does it match the threshold with the maximum correct decisions?

Discrimination and categorization:

The aspect of how to make a correct decision is defined, and with sensitivities to which factors will become particularly thorny, when a statistic like a credit score ends up distributed separately in between the two teams.

Let us imagine that we have two teams of people ‘orange’ and ‘blue’. We are keen on making small loans, subject to the following rules:

  • A successful loan will make USD 300
  • But an unsuccessful loan will make USD 700
  • Everyone will have a credit score of range 0 to 100

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How to simulate loan decisions for different groups:

Drag the black threshold bars either left or right to alter the cut-offs for loans. Click on the varying preset loan strategies:

In the above mentioned case, the distributions of the two groups are slightly varying. While the blue and the orange people are equivalently likely to pay off a debt. But if you take look for a pair of thresholds that maximize total profit (or click on max profit button), then you will be able to see that the blue group is held in a slightly higher standard than the orange one.

How to improve machine-learning systems:

An important outcome of the paper by Hardt, Price, and Srebro depicted that – when mentioned essentially in any scoring system, it will be possible to efficiently to find the thresholds that meet any of the above mentioned criteria. Put in other words, even if you do not posses control over   the underlying scoring system (which is quite a common case) it will still be possible to attack the issue of discrimination.

 

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Facebook is planning to evaluate its quest for generalised AI

Facebook Artificial Intelligence Researchers

A major misconception about artificial intelligence is the fact that today’s robots possess a very generalized intelligence, however, we are fairly efficient in leveraging large datasets to accomplish otherwise complex tasks. Nevertheless we still fail and fall flat at the prospect of replicating the breadth of human intelligence.

Care to contribute to AI development in today’s world? Then take up a Machine Learning course online with us. But in order to move forward a generalized intelligence, Facebook is ensure that we know how to evaluate the process. In a recently released paper, Facebook’s AI research (FAIR) lab has outlined just that as a part of its CommAI framework.

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We will need our systems to be able to communicate and will be able to learn through language effectively even when they lack in context and discussing thing in undefined terms.

Furthermore, such systems should be capable of learning up new skills, fairly simply. As per Facebook this skill set is called “learning to learn”. Present machine learning models may be trained on data and be used for classifying defined objects. We can also make use of transfer learning to quickly adapt a model to achieve the same task on the new data, however our machines cannot completely teach themselves without heavy to moderate intervention from the developers.

It is in general agreed upon, that in order to generalize across several tasks, a program should be capable of compositional training. And that is of storing and recombination solutions to sub-problems across the different tasks, as per the team from Facebook.

As per Facebook they consider these capabilities to be of more of a prerequisite to being a generalized AI than the true Turing test. Alan Turing created the original Turing test in the 1950s. It is usually understood to be a means of assessing machine learning intelligence with respect to human intelligence.

However, with the maturation of the field of Ai the Turing test has lost a lot of its relevance. Facebook hopes to offer a nice alternative way to think about the necessary requirements of a modern generalized AI which should be less of a research distraction than the more rigid Turing Test.

The team at FAIR which include – Marco Baroni, Armand Joulin, Allan Jabri, Germán Kruszewski, Angeliki Lazaridou, Klemen Simonic and Tomas Mikolov have also developed another open source platform for the testing and training of AI systems.

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Will AI Replace The Intelligentsia? Google’s AI writes mournful poetry

Will AI Replace The Intelligentsia? Google’s AI writes mournful poetry

It is no new news that Artificial Intelligence can now control self driving cars; they can beat the best humans at highly challenging board games like chess, and even fight cancer. But still one thing it cannot do perfectly is communicate.

So, to help solve this problem Google has been feeding its Artificial Intelligence with more than 11,000 unpublished books, which include more than 3000 steamy romantic titles. And in response the AI has penned down its own version of mournful poems.

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The poems read something like this:

I went o the store to buy some groceries.

I store to buy some groceries.

I were to buy any groceries.

Horses are to buy any groceries.

Horses are to buy any animal.

Horses the favourite any animal.

Horses the favourite favourite animal.

Horses are my favourite animal.

And here is another one from Google’s AI:

he said.

“no,” he said.

“no,” i said.

“i know,” she said.

“thank you,” she said.

“come with me,” she said.

“talk to me,” she said.

“don’t worry about it,” she said.

 

The way this happened was, Google’s team fed their AI with unpublished works into a neural network and gave the system two sentences from the book; it was then up to this ingenious artificial intelligence to build its own poetry based on available information.

In example above, the team of researchers gave their AI two sentences one about buying some groceries and the other one about horses being a favourite animal (these are the first and the last lines of the above mentioned passages). The team then directed the artificial intelligence to morph between the two sentences.

In the research paper the team further went on to explain the AI system was able to “create coherent and diverse sentences through purely continuous sampling”.

With the use of an autoanecdoter, which is a type of AI network that makes use of data sets to reproduce a result, in this case that was writing sentences, using much fewer steps the team was able to produce these sentences.

The main principle behind this research is to create an Artificial Intelligence which will be proficient in communicating via “natural language sentences”.

This research holds the possibilities of developing a system that is capable of communicating in a more human-like manner. Such a breakthrough is essential in the creation of more useful and responsive chat bots and Artificial Intelligence powered personal assistants like that of Siri and Google Now.

In a similar project, the researchers at Google have been teaching an AI how to understand language by replicating and predicting the work of bygone authors and poets under their project Gutenberg.

This standalone team at Google fed the AI with an input sentence and then asked it to predict what should come next. And by analysing the text, the AI was capable of identifying what author was likely to have written the sentence and was able to emulate his style.

In another incident, on June, 2015 another team of talented researchers at Google were able to create a chatbot that even threatened its creators. The AI learned the art of conversation by analysis of a million movie scripts thereby allowing it to realize and muse on the meaning of life, the colour of blood, and even on deeper subjects like mortality; Ss, much so that the bot could even get angry on its human inquisitor. When the bot was asked with a puzzling philosophical question about what is the meaning of life, it replied by saying – “to live forever”.

In other such similar works, Facebook has also been teaching its artificial intelligence with the use of children’s books. As per the New Scientist which is a social network, it has been using novels such as The Jungle Book, Alice in Wonderland and Peter Pan.

If you are yearning for some more of AI’s written word, then here are the rest of Google AI’s poems.

You’re right.

“All right.

You’re right.

Okay, fine.

“Okay, fine.

Yes, right here.

No, not right now.

“No, not right now.

“Talk to me right now.

Please talk to me right now.

I’ll talk to you right now.

“I’ll talk to you right now.

“You need to talk to me now. —

 

Amazing, isn’t it?

So, what is it?

It hurts, isn’t it?

Why would you do that?

“You can do it.

“I can do it.

I can’t do it.

“I can do it.

“Don’t do it.

“I can do it.

I couldn’t do it. —

 

There is no one else in the world.

There is no one else in sight.

They were the only ones who mattered.

They were the only ones left.

He had to be with me.

She had to be with him.

I had to do this.

I wanted to kill him.

I started to cry.

I turned to him. —

 

I don’t like it, he said.

I waited for what had happened.

It was almost thirty years ago.

It was over thirty years ago.

That was six years ago.

He had died two years ago.

Ten, thirty years ago. — “it’s all right here.

“Everything is all right here.

“It’s all right here.

It’s all right here.

We are all right here.

Come here in five minutes.

“But you need to talk to me now.

 

To feed in adequate information on Machine Learning Using Python, reach us at DexLab Analytics. Our Machine Learning Certification is garnering a lot of attention owing to its program-centric course module.

 

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3 Exceptional Free E-Books On Machine Learning

books on e-learning

According to the experts at Wikipedia Machine Learning happens to be computer science sub-field that has its origins in the detailed examination of recognition of patterns as well as the “computational learning theory” as put into practice in the world of A.I. or artificial intelligence.The subject investigates the study as well as the construction of algorithms which have the ability to pick up skills from and make predictions on the basis of the data that is available.

In this blog post we list some of the key texts that help out students and researchers in this particular field of study.

The Math Behind Machine Learning: How it Works – @Dexlabanalytics.

1. Machine Learning, Neural and Statistical Classification

Edited By: D.J. Spiegelhalter, D. Michie and C.C. Taylor

This book has for its base the ESPRIT or EC project Statlog which compared and made evaluations about a broad range of techniques on classification while at the same time assessing their merits and demerits in addition to applications across the range. The volume listed here is the integrated one which conducts a brief examination of a particular method along with their commercial application to real world scenarios. It encourages cross-disciplinarystudy of the fields of machine learning, neural networks as well as statistics.

Uber: Pioneering Machine Learning into Everything it Does – @Dexlabanalytics.

2. Bayesian Reasoning and Machine Learning

Written By: David Barber

The methods of machine learning have the ability to mine out the values out of data sets that are nothing short of being vast without taxing the computational abilities of the computer. They have established themselves as essential tools in industrial applications of a wide range like analysis of stock markets, search engines as well as sequencing of DNA and locomotion of robots. The field is a promising one and this book helps the students of computer science grasp the tough subject even if their mathematical backgrounds are decent at best.

Pandora: Blending Music with Machine Learning – @Dexlabanalytics.

3. Gaussian Processes for Machine Learning

Authors: Christopher Williams and Carl Rasmussen

Gaussian Processes or more known simply as GPs serve as a practical, principled and probabilistic approach to the learning as conducted in kernel machines. The Machine Learning community has been providing increased attention towards GPs throughout the better part of the last decade and the book serves the important function of sufficing as a unified and systematic treatment of the role of practical as well as theoretical aspect of GPs as present in machine learning. There was a long felt need for such a book and it does not disappoint with its self-contained and comprehensive treatment. This book is highly useful for students as well as researchers in the fields of applied statistics and machine learning.

If your appetite for knowledge on machine learning is far from being satiated, contact DexLab Analytics. It is a pioneering Data Science training institute catering for hundreds of aspiring students. Their analytics courses in Delhi are widely popular.

 

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