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How Data Analytics Influences Holiday Retail Experience [Video]

Thanksgiving was right here! Half of the globe witnessed some crazy shopping kicking off the entire holiday season, and retailers had a whale of a time, offering luscious discounts and consumer gifts at half the prices.

 
How Data Analytics Influences Holiday Retail Experience
 

Before the weekend Thanksgiving sale, 69% of Americans, close to 164 million people across the US were estimated to shop– and they had planned to shell out up to 3.4% more money as compared to last year’s Black Friday and Cyber Monday sale. The forecasts came from National Retail Federation’s annual survey, headed by Prosper Insights & Analytics.

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Internet of Things: It’s Much More Than What It Appears to Be

Internet of Things: It’s Much More Than What It Appears to Be

What’s all the hype about “the next big thing”? Have you got it yet? Nope? It’s not owing to a lack of imagination, but an observation.

Currently, the Internet of Things is the big buzz. It’s all about enhancing machine-to-machine communication – being structured on cloud computing and systems of data-gathering sensors, the connection is entirely virtual, mobile and instantaneous.

Big Data And The Internet Of Things – @Dexlabanalytics.

What is IoT?

In simple terms, the concept of IoT stresses on connecting any device with the Internet – including cellphones, headphones, washing machines, lamps, coffee makers, wearable devices and almost anything that comes in your mind. The IoT is a colossal network of connected Things (inclusive of people) – the famous analyst firm Gartner says by 2020 there will be more than 26 billion connected devices in this world.

Explaining the Everlasting Bond between Data and Risk Analytics – @Dexlabanalytics.

What makes it so popular?

As we now know, IoT is a network of things and people, where communication takes place through numerous wireless and wired technologies and it comes with a wide set of advantages. Following are some of the advantages of this new breed of technology:

A better, less-complicated life

Imagine a life, where what you seek will be delivered to you right away, before you even ask for it. It may appear to you that you are dropped right into a scene from your favorite sci-fi movie or novel – the moment your morning alarm starts ringing, your bathtub automatically starts getting filled with hot water; when you leave your home, the lights get turned off automatically and doors lock itself on its own; your car takes you to the office through the less-congested roadway and when you return home, your home lights automatically start to switch on and lastly your air conditioner adjusts the temperature of your room once you are ready to hit the bed. Proper use of IoT makes your life easier and effortlessly simple.

Is Change the Only Constant: How Analytics has Changed, while Staying the Same Over the Last Decade – @Dexlabanalytics.

Less accident, better safety

How would it be if for an example you get a heart attack while driving back home and your smartwatch detects it and deploys autopilot mode in your car so that it straightaway takes you directly to the nearest hospital? On the way, your cellphone can dial up the hospital staffs and inform them about the current condition of the patient to help you get the best treatment possible.

Harnessing the power of data

Utilizing the power of data is awesome. Harnessing data to simplify things is the next best thing in today’s world. Living a life straight out of sci-fi movies is awesome, but practically, there’s still some time left for IoT to become a hardcore reality. Once IoT makes its way into our lives, a set of smart devices powered by sensors will take charge and make almost everything possible – whether it’s switching on the AC automatically when a person enters the room or driving a car to a destination without any driver.

IoT helps in taking better decisions in the best interest for businesses

Beyond making your lives easier, IoT possesses a bunch of capabilities – it’s a robust technology that collects the most valuable resource, i.e. data. Data helps businesses take better, well-informed decisions. 

Of all the recent technological developments, Internet of Things is considered to be one of the biggest trends to watch out for. In the next 5 years, it’s going to change lives forever!

To know more about the Internet of Things and more such digital trends, why don’t you settle for a good business analytics course in Delhi! DexLab Analytics is a premier Data Science training institute Gurgaon that offers hands-on experience to students alike.

 

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Write ETL Jobs to Offload the Data Warehouse Using Apache Spark

Write ETL Jobs to Offload the Data Warehouse Using Apache Spark

The surge of Big Data is everywhere. The evolving trends in BI have taken the world in its stride and a lot of organizations are now taking the initiative of exploring how all this fits in.

Leverage data ecosystem to its full potential and invest in the right technology pieces – it’s important to think ahead so as to reap maximum benefits in IT in the long-run.

“By 2020, information will be used to reinvent, digitalize or eliminate 80% of business processes and products from a decade earlier.” – Gartner’s prediction put it so right!

The following architecture diagram entails a conceptual design – it helps you leverage the computing power of Hadoop ecosystem from your conventional BI/ Data warehousing handles coupled with real time analytics and data science (data warehouses are now called data lakes).

moderndwarchitecture

In this post, we will discuss how to write ETL jobs to offload data warehouse using PySpark API from the genre of Apache Spark. Spark with its lightning-fast speed in data processing complements Hadoop.

Now, as we are focusing on ETL job in this blog, let’s introduce you to a parent and a sub-dimension (type 2) table from MySQL database, which we will merge now to impose them on a single dimension table in Hive with progressive partitions.

Stay away from snow-flaking, while constructing a warehouse on hive. It will reduce useless joins as each join task generates a map task.

Just to raise your level of curiosity, the output on Spark deployment alone in this example job is 1M+rows/min.

The Employee table (300,024 rows) and a Salaries table (2,844,047 rows) are two sources – here employee’s salary records are kept in a type 2 fashion on ‘from_date’ and ‘to_date’ columns. The main target table is a functional Hive table with partitions, developed on year (‘to_date’) from Salaries table and Load date as current date. Constructing the table with such potent partition entails better organization of data and improves the queries from current employees, provided the to_date’ column has end date as ‘9999-01-01’ for all current records.

The rationale is simple: Join the two tables and add load_date and year columns, followed by potent partition insert into a hive table.

Check out how the DAG will look:

screen-shot-2015-09-28-at-1-44-32-pm

Next to version 1.4 Spark UI conjures up the physical execution of a job as Direct Acyclic Graph (the diagram above), similar to an ETL workflow. So, for this blog, we have constructed Spark 1.5 with Hive and Hadoop 2.6.0

Go through this code to complete your job easily: it is easily explained as well as we have provided the runtime parameters within the job, preferably they are parameterized.

Code: MySQL to Hive ETL Job

__author__ = 'udaysharma'
# File Name: mysql_to_hive_etl.py
from pyspark import SparkContext, SparkConf
from pyspark.sql import SQLContext, HiveContext
from pyspark.sql import functions as sqlfunc

# Define database connection parameters
MYSQL_DRIVER_PATH = "/usr/local/spark/python/lib/mysql-connector-java-5.1.36-bin.jar"
MYSQL_USERNAME = '<USER_NAME >'
MYSQL_PASSWORD = '********'
MYSQL_CONNECTION_URL = "jdbc:mysql://localhost:3306/employees?user=" + MYSQL_USERNAME+"&password="+MYSQL_PASSWORD 

# Define Spark configuration
conf = SparkConf()
conf.setMaster("spark://Box.local:7077")
conf.setAppName("MySQL_import")
conf.set("spark.executor.memory", "1g")

# Initialize a SparkContext and SQLContext
sc = SparkContext(conf=conf)
sql_ctx = SQLContext(sc)

# Initialize hive context
hive_ctx = HiveContext(sc)

# Source 1 Type: MYSQL
# Schema Name  : EMPLOYEE
# Table Name   : EMPLOYEES
# + --------------------------------------- +
# | COLUMN NAME| DATA TYPE    | CONSTRAINTS |
# + --------------------------------------- +
# | EMP_NO     | INT          | PRIMARY KEY |
# | BIRTH_DATE | DATE         |             |
# | FIRST_NAME | VARCHAR(14)  |             |
# | LAST_NAME  | VARCHAR(16)  |             |
# | GENDER     | ENUM('M'/'F')|             |
# | HIRE_DATE  | DATE         |             |
# + --------------------------------------- +
df_employees = sql_ctx.load(
    source="jdbc",
    path=MYSQL_DRIVER_PATH,
    driver='com.mysql.jdbc.Driver',
    url=MYSQL_CONNECTION_URL,
    dbtable="employees")

# Source 2 Type : MYSQL
# Schema Name   : EMPLOYEE
# Table Name    : SALARIES
# + -------------------------------- +
# | COLUMN NAME | TYPE | CONSTRAINTS |
# + -------------------------------- +
# | EMP_NO      | INT  | PRIMARY KEY |
# | SALARY      | INT  |             |
# | FROM_DATE   | DATE | PRIMARY KEY |
# | TO_DATE     | DATE |             |
# + -------------------------------- +
df_salaries = sql_ctx.load(
    source="jdbc",
    path=MYSQL_DRIVER_PATH,
    driver='com.mysql.jdbc.Driver',
    url=MYSQL_CONNECTION_URL,
    dbtable="salaries")

# Perform INNER JOIN on  the two data frames on EMP_NO column
# As of Spark 1.4 you don't have to worry about duplicate column on join result
df_emp_sal_join = df_employees.join(df_salaries, "emp_no").select("emp_no", "birth_date", "first_name",
                                                             "last_name", "gender", "hire_date",
                                                             "salary", "from_date", "to_date")

# Adding a column 'year' to the data frame for partitioning the hive table
df_add_year = df_emp_sal_join.withColumn('year', F.year(df_emp_sal_join.to_date))

# Adding a load date column to the data frame
df_final = df_add_year.withColumn('Load_date', F.current_date())

df_final.repartition(10)

# Registering data frame as a temp table for SparkSQL
hive_ctx.registerDataFrameAsTable(df_final, "EMP_TEMP")

# Target Type: APACHE HIVE
# Database   : EMPLOYEES
# Table Name : EMPLOYEE_DIM
# + ------------------------------- +
# | COlUMN NAME| TYPE   | PARTITION |
# + ------------------------------- +
# | EMP_NO     | INT    |           |
# | BIRTH_DATE | DATE   |           |
# | FIRST_NAME | STRING |           |
# | LAST_NAME  | STRING |           |
# | GENDER     | STRING |           |
# | HIRE_DATE  | DATE   |           |
# | SALARY     | INT    |           |
# | FROM_DATE  | DATE   |           |
# | TO_DATE    | DATE   |           |
# | YEAR       | INT    | PRIMARY   |
# | LOAD_DATE  | DATE   | SUB       |
# + ------------------------------- +
# Storage Format: ORC


# Inserting data into the Target table
hive_ctx.sql("INSERT OVERWRITE TABLE EMPLOYEES.EMPLOYEE_DIM PARTITION (year, Load_date) \
            SELECT EMP_NO, BIRTH_DATE, FIRST_NAME, LAST_NAME, GENDER, HIRE_DATE, \
            SALARY, FROM_DATE, TO_DATE, year, Load_date FROM EMP_TEMP")

As we have the necessary configuration mentioned in our code, we will simply call to run this job

spark-submit mysql_to_hive_etl.py

As soon as the job is run, our targeted table will consist 2844047 rows just as expected and this is how the partitions will appear:

screen-shot-2015-09-29-at-12-42-37-am

2

3

screen-shot-2015-09-29-at-12-46-55-am

The best part is that – the entire process gets over within 2-3 mins..

For more such interesting blogs and updates, follow us at DexLab Analytics. We are a premium Big Data Hadoop institute in Gurgaon catering to the needs of aspiring candidates. Opt for our comprehensive Hadoop certification in Delhi and crack such codes in a jiffy!

 

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Quantum Internet Is Now Turning Into a Reality

Quantum Internet Is Now Turning Into a Reality
 

Scientists across the globe are looking forward towards formulating new methods to realize ‘quantum internet’, an unhackable internet, which connects particles linked together by the principle of quantum entanglement. In simple terms, quantum internet will entail multiple particles striking information at each other in the form of quantum signals – but specialists are yet to figure out what it actually does beyond that. The term ‘quantum internet’ is quite sketchy at this moment. There’s no real definition of it as of now.

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Automation Doesn’t Necessarily Make Humans Obsolete, Here’s Why

Machines are going to eat our jobs.

 

AI is handling insurance claims and basic bookkeeping, maintaining investment portfolios, doing preliminary HR tasks, and performing extensive legal research and lot more. So, do humans stand a chance against the automation apocalypse, where everything, almost everything will be controlled by robots?

 
Automation Doesn’t Necessarily Make Humans Obsolete, Here’s Why
 

What do you think? You might be worried about your future job opportunities and universal basic income, but I would ask you to draw a clearer picture about this competing theory – because, in the end, this question might not even be a plausible and completely valid question. Why, I will tell you now.

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Data Journalism: What is it and how it works

The internet has killed some newspapers’ lunch, but it also presented them something truly remarkable – Data Journalism.

 
Data Journalism: What is it and how it works

Introducing Data Journalism

Data journalism is an amalgamation of a nosy reporter’s news sniffing capabilities and a statistician’s fondness for data analysis. By scrounging through vast amounts of data sets that are available through extensive connectivity, data journalists are using this data to etch out interesting stories.

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Business Intelligence: Now Every Person Can Use Data to Make Better Decisions

The fascinating world of Business Intelligence is expanding. The role of data scientists is evolving. The mysticism associated with data analytics is breaking off, making a way for non-technical background people to understand and dig deeper into the nuances and metrics of data science.
 
Business Intelligence: Now Every Person Can Use Data to Make Better Decisions
 

“Data democratization is about creating an environment where every person who can use data to make better decisions, has access to the data they need when they need it,” says Amir Orad, CEO of BI software company Sisense. Data is not to be limited only in the hands of data scientists, employees throughout the organization should have easy access to data, as and when required.

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Curiosity is Vital: How Machine Inquisitiveness Improves the Ability to Perform Smartly

Online Data Science Certification

What happens when a computer algorithm merges with a form of artificial curiosity – to solve precarious problems?

Meticulous researchers at the University of California, Berkeley framed an “intrinsic curiosity model” to make their learning algorithm function even when there is a lack of strong feedback signal. The pioneering model developed by this team visions the AI software controlling a virtual agent in video games in pursuit of maximising its understanding of its environment and related aspects affecting that environment. Previously, there have been numerous attempts to render AI agents’ curiosity, but this time the trick is simpler and rewarding.

The shortcomings of robust machine learning techniques can be solved with this mighty trick, and it could help us in making machines better at solving obscure real world problems.

Pulkit Agrawal, a PhD student at UC Berkeley, who pulled off the research with colleagues said, “Rewards in the real world are very sparse. Babies do all these random experiments, and you can think of that as a kind of curiosity. They are learning some sort of skills.”

Also read: Data Science – then and now!

Like several potent machine learning techniques rolled out in the past decade, Reinforcement Learning has brought in a phenomenal change in the way machine accomplish their things. It has been an intrinsic part of AlphaGo, a poster child of DeepMind; it helped playing and winning the complex board game GO with incredible skill and wit. As a result, the technique is now implemented to imbue machines with striking skills that might be impossible to code manually.

However, Reinforcement Learning comes with its own limitations. Agrawal pointed that sometimes it demands a huge amount of training in order to grasp a task, and the procedure can become troublesome, especially when the feedback is not immediately available. To simplify, the process doesn’t work for computer games where the advantages of specified behaviours is not just obvious. Hence, we call for curiosity!

Also read: After Chess, Draughts and Backgammon, How Google’s AlphaGo Win at Go

For quite some time now, a lot of research activity is going around on artificial curiosity. Pierre-Yves Oudeyer, a research director at the French Institute for Research in Computer Science and Automation, said, “What is very exciting right now is that these ideas, which were very much viewed as ‘exotic’ by both mainstream AI and neuroscience researchers, are now becoming a major topic in both AI and neuroscience,”. The best thing to watch now is how the UC Berkeley team is going to run it on robots that implement Reinforcement Learning to learn abstract stuffs. In context to above, Agrawal noted robots waste a nifty amount of time in fulfilling erratic gestures, but when properly equipped with innate curiosity, the same robot would quickly explore its environment and establish relationships with nearby objects.

Also read: CRACKING A WHIP ON BLACK MONEY HOARDERS WITH DATA ANALYTICS

In support of the UC Berkeley team, Brenden Lake, a research scientist at New York University who lives by framing computational models of human cognitive capabilities said the work seemed promising. Developing machines to think like humans is an impressive and important step in the machine-building world. He added, “It’s very impressive that by using only curiosity-driven learning, the agents in a game can now learn to navigate through levels.”

To learn more about the boons of artificial intelligence, and what new realms, it’s traversing across, follow us on DexLab Analytics. We are a leading Online Data Science Certification provider, excelling on online certificate course in credit analysis. Visit our site to enroll for high-end data analytics courses!

 

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Drawing a Bigger Picture: FAQs about Data Analytics

Drawing a Bigger Picture: FAQs about Data Analytics

When the whole world is going crazy about business analytics, you might be sitting in a corner and wondering what does it all mean? With so many explanations, notions run a gamut of options.

It’s TIME to be acquainted with all the imperceptible jargons of data science; let’s get things moving with these elementary FAQs.

What is data analytics?

Data analytics is all about understanding the data and implementing the derived knowledge to direct actions. It is a technical way to transform raw data into meaningful information, which makes integral decision-making easier and effective. To perform data analytics, a handful number of statistical tools and software is used and et voila, you are right on your way to success!

How will analytics help businesses grow?

The rippling effects of data analytics are evident, from the moment you introduce it in your business network. And stop rattling! The effects are largely on the positive side, letting your business unravel opportunities, which it ignored before owing to lack of accurate analytical lens. By parsing latest trends, conventions and relationships within data, analytics help predict the future tendencies of the market.

Moreover, it throws light on these following questions:

  • What is going on and what will happen next?
  • Why is it happening?
  • What strategy would be the best to implement?

Also read: Tigers will be safe in the hands of Big Data Analytics

How do analytics projects look like?

A conventional analytics strategy is segregated into the following 4 steps:

Research – Analysts need to identify and get through the heart of the matter to help business address issues that it is facing now or will encounter in the future.

Plan – What type of data is used? What are the sources from where the data is to be secured? How the data is prepared for implementation? What are the methods used to analyse data? Professional analysts will assess the above-mentioned questions and find relevant solutions.

Execute – This is an important step, where analysts explores and analyses data from different perspectives.

Evaluate – In this stage, analysts evaluate the strategies and execute them.

How predictive modelling is implemented through business domains?

In business analytics, there are chiefly two models, descriptive and predictive. Descriptive models explain what has already happened and what is happening now, while Predictive models decipher what would happen along with stating the underlying reason.

Also read: Data Analytics for the Big Screen

One can now solve issues related to marketing, finance, human resource, operations and any other business operations without a hitch with predictive analytics modelling. By integrating past with present data, this strategy aims to anticipate the future before it arrives.

When should I deploy analytics in business?

An Intrinsic Revelation – Analytics is not a one-time event; it is a continuous process once undertaken. No one can say when will be the right time to introduce data analytics in your business. However, most of the businesses resort to analytics in their not-up-par days, when they face problems and lags behind in devising any possible solution.

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So, now that you understand the data analytics sphere and the significance attached, take up business analytics training in Delhi. From a career perspective, the field of data science is burgeoning. DexLab Analytics is a premier data science training institute, headquartered in Gurgaon. Check out our services and get one for yourself!

 

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