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How Data Exhaust is Leveraged for Your Business

How Data Exhaust is Leveraged for Your Business

Big data is the KING of corporate kingdom. Every company is somehow using this vital tech tool; even if they are not using it, they are thinking of it.

A 2017 survey says, around 53% of companies were relying on big data for their business operations. Each company focuses on a particular variant of data. Some of the data types are considered most important, while others are left out. Now what happens to the data that is kept aside?

Data exhaust can be a valuable addition for a company – if leveraged properly.

Let’s Take Your Data Dreams to the Next Level

Explaining Data Exhaust

It entirely deals with the data that is leftover but produced by the company itself. Keep in mind, when you try collect information from a specific set of data, a whole lot of information is also collected at the same time. So, many organizations might be sitting on a gold mine of data but without acknowledging the importance of that data. In instances like this, data exhaust can be very helpful across numerous business development channels.

Market Research

The best way to use data exhaust is through extensive market research. Know your audience is the key. Customers are crucial for effective marketing and product development. Nevertheless, the former involves manual research as well as analytical research, which once again leads us to analytics.

Through data exhaust, you get to know everything your customers do on your website – thus, can understand what they like better.

Cyber Security

As a potent threat, cyber crime results into potential costs to businesses all across the world. So, what role does data exhaust play? At best, it can help determine risk across different databases to develop superior cyber security plan.

Product Development

Importantly, businesses work on a plethora of projects at the same time. As a result, the issue of time crunch pops up. No one can do everything all at once, and data exhaust helps in sharpening whatever is important. Like, if your excess data says that most of your viewers visit your site through mobile device, it’s better to develop a mobile app to serve the customers better.

All Data Is Not Important

All data is not useful. Though data exhaust is useful, yet there would be times when you will come across bad data. You need to shed off those data, and get rid of data of that manner that is meaningless. Ask data experts which data to keep and which is irrelevant. Data that is of no use needs to be destroyed, because a company cannot keep trash for long.

Be Responsible for Data

Its clear data exhaust is all good and great for business, but it’s always suggestible to be cautious and responsible. There can be many legal implications, hence its suggestible to consult a data professional who have the desired know-how, otherwise things can get a bit complicated.

In this world of competitive technology, businesses have to be very careful about how they are using data to avoid any kind of negative outcomes. Be responsible and use data correctly; big data help frame a highly effective business strategy.

Looking for good big data courses? We have good news rolling your way – DexLab Analytics offers excellent big data training in Gurgaon. If interested, check out the course itinerary RN.

The blog is sourced from – http://dataconomy.com/2018/03/how-data-exhaust-can-be-leveraged-to-benefit-your-company

 

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5 Steps to Reassess Your Big Data Business Strategy

5 Steps to Reassess Your Big Data Business Strategy

Company employees at all levels need to understand the role of big data in planning business strategies. Strategic planning has to be dynamic- constantly revised and aligned with the current market trends.

As the first quarter of 2018 is nearing to its end, here are 5 domains every business needs to pay attention to:-

  • Information retention for field-based technology:

In the current tech-driven business world, a lot of information needs to be collected from field-based technologies, like drones and sensors. Owing to internet bandwidth constraints, this data has to be stored locally instead of transmitting them for collection in a central location. Bandwidth constraints affect cloud-based storage systems too. Thus, companies need to restore traditional practices of distributed data storage, which involve collecting data locally and storing them on servers or disks.

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  • Collaboration with cloud vendors:

Cloud hosting is popular among businesses, especially in small and midsized enterprises. Onsite data activities of companies include maintenance of infrastructure and networks that ensure internal IT access. With the shift towards cloud-based applications, businesses need to revise disaster recovery plans for all kinds of data. It should be ensured that vendors adhere to corporate governance standards, implement failover if needed, and SLAs (Service Level Agreements) match business needs. It is often seen that IT strategic plans lack strong objectives pertaining to vendor management and stipulated IT service levels.

  • How a company defines ROI:

In the constantly evolving business scenario, it is necessary to periodically re-evaluate the ROI (return on investments) for a technology that was set at the time of purchasing it. Chief information officers (CIOs) should regularly evaluate ROIs of technological investments and adjust business course accordingly. ROI evaluation should be a part of IT strategic planning and needs to be revisited at least once a year. An example of changing business value that calls for ROI re-assessment is the use of IoT technology in tracking foot traffic in physical retail stores. At a point of time, this technology helped managers display the most desirable products in best positions within a store. With the shift of customer base from physical to online venues, this tech has become redundant in terms of physical merchandising.

  • How business performance is assessed:

Like shifting ROIs, KPIs (key performance indicators) for companies that are based on inferences drawn from their data, are expected to change over time. Hence, monitoring these shifting KPIs should be a part of a company’s IT strategic plan. For example, customer engagements for a business might shift from social media promotions to increased mentions of product defects. Therefore, to improve customer satisfaction, businesses should consider reducing the number of remanufacture material authorizations and IoT alerts for sensors/devices in the production processes of these goods.

  • Adoption of AI and ML:

Artificial intelligence and machine learning play major roles in the current technological overhaul. Companies need to efficiently incorporate AI-powered and ML-based technologies in their business processes. Business leaders play key roles in identifying areas of a business where these techs could add value; and then testing their effectiveness through small-scale preliminary projects. This should be an important goal in the R&D strategic planning of business houses.

Let’s Take Your Data Dreams to the Next Level

As mentioned in Harvard Business review, ‘’the problem is that, in many cases, big data is not used well. Companies are better at collecting data-about their customers, about their products, about competitors-than analyzing the data and designing strategy around it.’’

‘’Used well’’ means not only designing superior strategies but also evolving these strategies with changing market trends.

From IT to marketing- professionals in every sector are going for big data training courses to enhance their competence. Enroll for the big data Hadoop certification course in Gurgaon at DexLab Analytics– a premier data analyst training institute in Delhi.

 

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5 Examples that Show Artificial Intelligence is the Order of the Day of Daily Life

Artificial Intelligence is no more an elusive notion from science fiction; in fact, it’s very much in use in everyday life. Whether you realize it or not, the influence of AI has grown manifold, and is likely to increase further in the coming years.

5 Examples that Show Artificial Intelligence is the Order of the Day of Daily Life

Here are a few examples of AI devices that lead you to a brighter future. Let’s have a look:

Virtual Personal Assistants

The world around you is full of smart digital personal assistants – Google Now, Siri and Cortana though available on numerous platforms, such as Android, Ios and Windows Mobile strives to seek meaningful information for you, once you ask for it using your voice.

In these apps, AI is the power giver. With the help of AI, they accumulate information and utilize that data to better understand your speech and provide you with favorable results that are tailor-made just for you. 

Smart cars

Do you fantasize about reading your favorite novel, while driving to office? Soon, it might be the reality! Google’s self-driving car project and Tesla “autopilot” characteristic are two latest innovations that have been stealing the limelight lately. In the beginning of this year, there was a report that, Google developed an algorithm that could potentially allow self-driving cars learn the basics of driving just like humans, i.e. through experience.

Fraud detection

Have you ever found mails asking if you have made any particular transaction using your credit card? Several banks send these kinds of emails to their customers to verify if they have purchased the same to avoid frauds being committed on your account. Artificial Intelligence is employed to check this sort of fraud.

Like humans, computers are also trained to identify fraudulent transactions based on the signs and indications a sample shows about a purchase.

Buying pattern prediction

Distinguished retailers, like Amazon do make a lot of money, as they anticipate the buyer’s needs beforehand. Their anticipatory shipping project sends you products even before you ask for them, saving you from the last-minute online shopping. If not online retailers, brick-and-mortar retailers also use the same concept to offer coupons; the kind of coupons distributed to the shoppers is decided by a predictive analytics algorithm.

Video games

Video games are one of the first consumers of AI, since the launch of the very first video games. However, over the years, the effectiveness and intricacies of AI has doubled, or even tripled, making video games more exciting, graphically and play wise. The characters have become more complex, and the nature of game-play now includes a number of objectives.

No matter, video games are framed on simple platforms, but as industry demand is burgeoning at an accelerating pace, a huge amount of money and effort are going into improving AI capabilities to make games more entertaining and downright exciting!

Fact: Artificial Intelligence is serving millions of people on earth today. Right from your smartphone to your bank account, car and even house, AI is everywhere. And it is indeed making a huge difference to all our lives.

To gain more knowledge on AI, enroll in Big Data Certification Gurgaon by DexLab Analytics. Their big data and data analytics training is of high quality and student-friendly. The prices of the course are also fairly convenient.

The blog has been sourced from – https://beebom.com/examples-of-artificial-intelligence

 

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How Data is Found Influencing Political Campaigns Online

How Data is Found Influencing Political Campaigns Online

Data is and has always been the heart and blood of politics. In the 21st century, digital transformation has hit politics hard. Ambitious politicians and lobbyists invest hundreds of dollars on framing potential campaigns and agendas: in the past US presidential elections, as much as $5 billion dollars was spent, if not less, out of which estimated $1 billion was set aside for digital advertising alone.

Online information has already started weaving a change in perspective of people. They tend to manipulate us. Few are even of the notion that big data is being used to develop customized political advertising that challenges our rational minds and change our voting pattern. But do you think it’s true? Can data have that kind of intense impact?

Cambridge Analytica Data Breach

In the wake of Facebook and Cambridge Analytica data breach, where data of 50 million Facebook users were compromised, a compelling issue of data safety and protection has come to the forefront of our conscience. Cambridge Analytics is a British political consulting firm that works by integrating data mining, data analysis and brokerage with strategic communication for successful electoral processes.

A recent terrifying revelation suggested that this company has used Facebook users’ confidential data to predict personalities and then tailor personalized advertizing according to their psychological attributes. For years, this company has been performing data analysis services strategizing various presidential campaigns for US and UK. This March, the data analytics firm has been alleged to have harvested information from more than 50 million Facebook users without their knowledge to build a system for targeting US voters. The employees of the firm were also found boasting about using fake news, fabricated sex scandals and cheap tricks to swing electoral campaigns across the globe and this has created a big uproar in the industry.

From this, anyone can fathom the power of data in politics and framing opinions. Digital technologies have become a powerful tool for both positive and negative change. Technology remains remote, pivotal and paternalist. The political systems are changing, and so are we. That’s why it’s high time for all of us to be cautious, prudent and have a voice of our own.

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How to Enhance Online Campaign Success Legally

While social media scores high, email actually pulls the reigns, when it comes to raising funds for political campaigns online.

Mitt Romney’s 2012 campaign revealed about 70% donations came through emails.

During the Obama campaign, the figures were as high as 90% to be precise.

Besides raising funds online via email, integration of myriad digital marketing channels with smart data is crucial to rally in unconditional support on behalf of candidates.

Here are ways to boost your online campaign success:

  • Mobile ads – Increase relevancy for micro-targeted audience
  • Actionable TV – Using set-top-box information, particular demographics has to be targeted
  • Retargeting – Targeting should be focused on historical donors, interested in your policies
  • SEO decisions – Upload content suitable for the target audience and improve search rankings
  • Email messages – it would segment your lists while enhancing campaign results

To put simply, better data yields positive results for political campaigns, along with supporting fundraising, awareness and presence. However, remember, not all data is clean and safe and not all data providers are credible and honest. Watch the news, join the drive, but stay true to your opinions and insights. They will never fail you.

Get trained by the experts from DexLab Analytics on big data hadoop. It’s a premier data analytics training institute in Delhi NCR that offers incredible big data training to the students.

The article has been sourced from:

https://www.theguardian.com/commentisfree/2017/mar/06/big-data-cambridge-analytica-democracy

https://webbula.com/how-data-helps-political-campaigns-succeed

 

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How Data Analytics Is Shaping and Developing Improved Storage Solutions

Technology has penetrated deep into our lives – the last 5 decades of IT sector have been characterized by intense development in electronic storing solutions for recordkeeping.

 
How Data Analytics Is Shaping and Developing Improved Storage Solutions
 

Today, every file, every document is stored and archived safely and efficiently – rows of data are tabled in spreadsheets and stored in SQL relational databases for smooth access anytime by anyone, of course the authorized persons. Data is omnipresent. It is being found in data warehouses, data lakes, data mines and in pools. It is so much large in volume nowadays, that it can even be calculated in something like a Brontobyte.

 

Information is power. Data stored in archives are used to make accurate forecasts. And the data evaluation has begun within a subset of mathematics powered by a discipline named probability and statistical analysis.

 

Slowly, this discipline evolved into Business Intelligence that further into Data Science. The latter is the most sought after and well-paid career option for today’s tech-inspired generation. Grab a data science certification in Gurgaon and push your career to success.

 

Big Data Storage Challenges and Solutions

The responsibility of storage, ensuring security and provide accessibility for data is huge. Managing volumes and volumes of data is posing a challenge in itself – for example, even powering and cooling enough HDD RAID arrays to keep an Exabyte of raw data tends to break the bank for many companies.

 

Software-defined storage and flash devices are being deployed for big data storage. They promise of better direct business benefit. Also, increasingly Apache Spark Hadoop or simply Spark is taking care of the software side of big data analytics. Whether your big data cluster is developed on these open-source architectures or some other big data frameworks, it will for sure impact your storage decisions.

 

Hadoop is in this business of storage for big data for quite some time now. It is a robust open-source framework opted for suave processing of big data. It led to the emergence of server clusters and Facebook is known to have the largest Hadoop cluster containing millions of nodes.

 
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Now, the question remains where and how you proceed with Hadoop – there are so many differing opinions about how you approach Hadoop clusters, at times it may leave you exasperated. For that, we can help you here.

 

With a huge array of data at play, we suggest to deploy a dedicated processing, storage and networking system in different racks to avoid latency or performance issues. It is for the same reasons, we ask you to stay away running Hadoop in a virtual environment.

Instead, implement HDFS (Hadoop Distributed File System) – it is perfect for distributed storage and processing with the help of commodity hardware. The structure is simple, tolerant, expandable and scalable.

 

Besides, the cost of data storage should also be given a look at – cost should be kept low and data compression features should likely to be implemented.

For Big Data Hadoop certification in Delhi NCR, drop by DexLab Analytics.

 
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The Takeaway

Times are changing, and so are we. Big data analytics are becoming more real-time, hence better you scale up to real-time analytics. Today, data analytics have gone way beyond the conventional desktop considerations – it has now become a lot more, and to keep pace with the analytics evolution, you need to have sound storage infrastructure, where possible upgrades to computing, storage and networking is easily available and implementable.

 

To answer about big data or Hadoop, power yourself up with a good certification in Big Data Hadoop from DexLab Anlaytics – such intensive big data courses do help!

 

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How Big Data Will Impact E-commerce Industry in 2018?

Whatever happens online and offline, it’s because of DATA. As the technology evolves, the ways to gather and measure data also diversifies. The best way to grasp the data world mechanisms is to study and analyze trends in behavior.

 
How Big Data Will Impact E-commerce Industry in 2018?
 

Big data is a concentrated accumulation of conventional and digital data from within and outside company operations. The inception of big data has enabled businesses to use huge amounts of data to carry out bigger and more complicated analyses.

 

However, the pressing issue that people face today is that they have “too much” data – collecting, organizing and understanding data has become quite complicated because we now are inundated with ceaseless numbers, percentages, stats, facts and perceptions.

 

To be precise, for years, Big Data has been buzzing around the digital front – let’s delve into what it actually means and what promises it holds in 2018 for ecommerce…

 

E-commerce industries are the biggest consumers of data. They can extract any information from Big Data and predict customer behavior and streamline robust operations.

Here are 4 ways in which big data will change the shape of e-commerce in 2018:

Better shopper analysis

For online success, understanding shopper’s behavior is more than important. Harness big data; it offers information on trends, customer choices and spikes in demands. It is the key to successful marketing.

 

Throughout this year and more, big data analytics will continue tracking shopper behaviors and fine-tuning your marketing strategies based on that.

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Flawless customer service

 Figures regarding dissatisfied customers and frail customer service are alarming. Truly speaking, more than 90% of unhappy customers won’t like to do business with a company that has turned their expectations down, owing to poor customer service. Therefore, for ecommerce success, utmost focus on customer service is downright important.

 

This year, expect data analytics to improve customer experience, while giving more focus to predictive monitoring. This will aid companies in identifying crucial issues and resolve them before even a customer gets involved.

More secure and easy online payment options

Since big data came into our lives, several things, like online payments got easier and more secure. How?

 

  • Big data incorporates various payment functions in a single centralized platform. It helps in making the process easier, as well as reduces fraud risks.
  • The advanced analytics are powerful enough to identify threats and structure proactive solutions to combat potent risks.
  • Big data helps in detecting money laundering transactions.
  • Productive data analytics allows e-commerce chains to cross sell and upsell.

Mobile commerce evolution

Day by day, the use of smartphones is increasing. The use of desktop computers is soon becoming obsolete. Big data is making impossible things possible, especially in the world of smartphones and ecommerce. Companies can now very easily gather data from multiple sources and analyze customer trends through mobile technology. Google has pioneered a wave of technologies, giving preference to mobile friendly and highly responsive sites. They bring in higher traffic to their pages. Hence an instant hit!

 

As closing thoughts, ecommerce companies wholeheartedly thanks Big Data for the way it has simplified the process of online shopping. For more big data inspiration and blogs, follow DexLab Analytics.

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Our advanced Big Data certification in Delhi NCR is excellent. Hone your skills with big data hadoop training and soar to success.

 
The article has been sourced from  –  http://dataconomy.com/2018/02/5-ways-big-data-analytics-will-impact-e-commerce-2018/
 

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Incorporating Hadoop into Adobe Campaign for Advanced Segmentation and Personalization

Big data is the new CRAZE. Reports suggest that investments in big data have surpassed $57 billion in 2017, and are expected to rise by 10% for the next three years.

Incorporating Hadoop into Adobe Campaign for Advanced Segmentation and Personalization

Customers are happy – those who have applied advanced capabilities to predictive analytics, machine learning, customer analytics, customer profiles, inventory management and tracking, and more – as big data implementation across many verticals has resulted in measurable positive results.

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10 Frequently-asked Hadoop Interview Questions with Answers

10 Frequently-asked Hadoop Interview Questions with Answers

A substantial part of the Apache project, Hadoop is an open source, Java-based programming software framework that is used for storing data and running applications on different clusters of commodity hardware. Be it any kind of data, Hadoop acts as a massive storage unit backed by gargantuan processing power and an ability to tackle virtually countless tasks and jobs, simultaneously.

In this blogpost, we are going to discuss top 10 Hadoop interview questions – cracking these questions may help you bag the sexiest job of this decade.

What are the components of Hadoop?

There are 3 layers in Hadoop and they are as follows:

  • Storage layer (HDFS) – Also known as Hadoop Distributed File System, HDFS is responsible for storing various forms of data as blocks of information. It includes NameNode and DataNode.
  • Batch processing engine (MapReduce) For parallel processing of large data sets across a standard Hadoop cluster, MapReduce is the key.
  • Resource management layer (YARN) Yet Another Resource Negotiator is the powerful processing framework in Hadoop system that keeps a check on the resources.

Why is Hadoop streaming?

Hadoop distribution includes a generic application programming interface for drawing MapReduce jobs in programming languages like Ruby, Python, Perl, etc. and this is known as Hadoop streaming.

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What are the different modes to run Hadoop?

  • Local (standalone) Mode
  • Pseudo-Distributed Mode
  • Fully-Distributed Mode

How to restart Namenode?

Begin by clicking on stop-all.sh and then on start-all.sh

OR

Write sudo hdfs (then press enter), su-hdfs (then press enter), /etc/init.d/ha (then press enter) and finally /etc/init.d/Hadoop-0.20-name node start (then press enter).

How can you copy files between HDFS clusters?

Use multiple nodes and the distcp command to ensure smooth copying of files between HDFS clusters.

What do you mean by speculative execution in Hadoop?

In case, a node executes a task slower, the master node has the ability to start the same task on another node. As a result, the task that finishes off first will be accepted and the other one will be rejected. This entire procedure is known as “speculative execution”.

What is “WAL” in HBase?

Here, WAL stands for “Write Ahead Log (WAL)”, which is a file located in every Region Server across the distributed environment. It is mostly used to recover data sets in case of mishaps.

How to do a file system check in HDFS?

FSCK command is your to-go option to do file system check in HDFS. This command is extensively used to block locations or names or check overall health of any files.

Follow

hdfs fsck /dir/hadoop-test -files -blocks –locations

What sets apart an InputSplit from a Block?

A block divides the data, physically without taking into account the logical equations. This signifies you can posses a record that originated in one block and stretches over to another. On the other hand, InputSplit includes the logical boundaries of records, which are crucial too.

Why should you use Storm for Real-Time Processing?

  • Easy to operate simple operating system makes it easy
  • Fast processing it can process around 100 messages per second per node
  • Fault detection it can easily detect faults and restarts functional attributes
  • Scores high on reliability expect execution of each data unit at least for once
  • High scalability it operates throughout clusters of machines


The article has been sourced from
– www.besthadooptraining.in/blog/top-100-hadoop-interview-questions

 

Learn how Big Data Hadoop can help you manage your business data decisions from DexLab Analytics. We are a leading Big Data Hadoop training institute in Delhi NCR region offering industry standard big data related courses for data-aspiring candidates. 

 

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Flipkart Launches a New Internal Wing AIforIndia to Bet Big on Artificial Intelligence

Flipkart is strengthening its base in the field of Artificial Intelligence, and so far, this year has been treating them well. After pegging fresh influx of funds, appointing a new CEO at the helm of affairs and reportedly thwarting its tailing rival, Amazon in September, Flipkart is all set to enter the most promising arena of artificial intelligence and machine learning, NOW.

 

Flipkart Launches a New Internal Wing AIforIndia to Bet Big on Artificial Intelligence

 

In an interview to a leading daily journal, Sachin Bansal, the notable co-founder and Chairman of Flipkart is found saying – “we ready to invest hundreds of millions of dollars” in the AI gambit over the next few years. “This is the next big thing for us, where we are betting big on the use of AI and machine learning to solve problems at Flipkart. India’s problems are unique and we need to apply AI in the ecosystem to solve Indian problems. We believe that some of the focus areas for AI in developed countries cannot be applied for India. At Flipkart, we will solve problems differently because the underlying problems (in India) are different,” he states, adding that they has already started building the needed infrastructure, recruiting a dozen AI buffs and establishing partnerships with crème de la crème educational institutions, including the IITs to give a robust push to its inspiring AI initiative.

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