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Top 10 Nifty Tools to Manage Big Marketing Data for Companies

Big Data is the latest buzz. It has to be effectively analyzed to formulate brilliant marketing and sales strategies. It’s of immense importance, as it includes humongous amount of information accumulated about customers from numerous sources like email marketing schemes and web analytics.

Top 10 Nifty Tools to Manage Big Marketing Data for Companies

However, due to the vast magnitude of information available, it may get quite difficult for marketers to analyze and evaluate all the data in an efficient way. Fortunately, plenty of tools are available in the market that can manage mammoth marketing data and here are few of them:

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A New India in the Make: GST’s Impact on Items and Services

India’s iconic tax reform is here. Rolled out from midnight of 30th June, 2017, GST is taking the entire nation by a storm – the GST Council has pegged the tax rates for 1211 items and 600 services, holding a majority of these within 18% tax rate slab.

A New India in the Make: GST’s Impact on Items and Services

The GST Council has designed 4 tax rate slabs primarily for numerous items – the rates are as low as 5%, standard rates hover around 12% to 18%, whereas the highest rate found is of 28%. Some of the items had higher effective tax rates before GST implementation, but under the new tax policy, the consumers are to be benefitted at large.

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How Data Scientists Take Their Coffee Every Morning

How Data Scientists Have Their Coffee

To a data scientist we are all sources of data, from the very moment we wake up in the morning to visit our local Starbucks (or any other local café) to get our morning coffee and swipe the screen of our tablets/iPads or smart phones to go through the big headlines for the day. With these few apparently simple regular exercises we are actually giving the data scientists more data which in-turn allows them to offer tailor-made news articles about things that interest us, and also prepares our favorite coffee blend ready for us to pick up every morning at the café.

The world of data science came to exist due to the growing need of drawing valuable information from data that is being collected every other day around the world. But is data science? Why is it necessary? A certified data scientist can be best described as a breed of experts who have in-depth knowledge in statistics, mathematics and computer science and use these skills to gather valuable insights form data. They often require innovative new solutions to address the various data problems.

Data Science: Is It the Right Answer? – @Dexlabanalytics.

As per estimates from the various job portals it is expected that around 3 million job positions are needed to be fulfilled by 2018 with individuals who have in-depth knowledge and expertise in the field of data analytics and can handle big data. Those who have already boarded the data analytics train are finding exciting new career prospects in this field with fast-paced growth opportunities. So, more and more individuals are looking to enhance their employability by acquiring a data science certification from a reputable institution. Age old programs are now being fast replaced by new comers in the field of data mining with software like R, SAS etc. Although SAS has been around in the world of data science for almost 40 years now, but it took time for it to really make a big splash in the industry. However, it is slowly emerging to be one the most in-demand programming languages these days.What a data science certification covers?

Tracing Success in the New Age of Data Science – @Dexlabanalytics.

This course covers the topics that enable students to implement advanced analytics to big data. Usually a student after completion of this course acquires an understanding of model deployment, machine language, automation and analytical modeling. Moreover, a well-equipped course in data science helps students to fine-tune their communication skills as well.

Keep Pace with Automation: Emerging Data Science Jobs in India – @Dexlabanalytics.

Things a data scientist must know:

All data scientists must have good mathematical skills in topics like: linear algebra, multivariable calculus, Python and linear algebra. For those with strong backgrounds in linear algebra and multivariable calculus it will be easy to understand all probability, machine learning and statistics in no time, which is a requisite for the job.

More and more data-hungry professionals are seeking excellent Data Science training in Delhi. If you are one of them, kindly drop by DexLab Analytics: we are a pioneering Data Science training institute. Peruse through our course details for better future.


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Big Data- Down to the Tidbits

Any data difficult to process or store on conventional systems of computational power and storage ability in real time is better known as Big Data. In our times the growth of data to be stored is exponential and so are its sources in terms of numbers.

Big Data has some other distinguishing features which are also popularly known as the six V’s of Big Data and they are in no particular order:

  • Variable: In order o illustrate the variable nature of Big Data we may illustrate the same through an analogy. A single item ordered from a restaurant may taste differently at different times. Variability of Big Data refers to the context as similar text may have different meanings depending on the context. This remains a long-standing challenge for algorithms to figure out and to differentiate between meanings according to context.
  • Volume: The volume of data as it grows exponentially in today’s times presents the biggest hurdle faced by traditional means of systems for processing as well as storage. This growth remains very high and is usually measured in petabytes or thousands of terabytes.
  • Velocity: The data generated in real time by logs, sensors is sensitive towards time and is being generated at high rates. These need to be worked upon in real time so that decisions may be made as and when necessary. In order to illustrate we may cite instances where particular credit card transactions are assessed in real time and decided accordingly. The banking industry is able to better understand consumer patterns and make safer more informed choices on transactions with the help of Big Data.

Big Data & Analytics DexLab Analytics

  • Volatile: Another factor to keep in mind while dealing with Big Data is how long the particular data remains valid and is useful enough to be stored. This is borne out by necessity of data importance. A practical example might be like a bank might feel that particular data is not useful on the credibility of a particular holder of credit cards. It is imperative that business is not lost while trying to avoid poor business propositions.
  • Variety: The variety of data makes reference to the varied sources of data and whether it is structured or not. Data might come from a variety of formats such as Videos, Images, XML files or Logs. It is difficult to analyze as well as store unstructured data in traditional systems of computing.

Most of the major organizations that are found in the various parts of the world are now on the lookout to manage, store and process their Big Data in more economical and feasible platforms so that effective analysis and decision-making may be made.

Big Data Hadoop from Apache is the current market leader and allows for a smooth transition. However with the rise of Big Data, there has been a marked increase in the demand for trained professionals in this area who have the ability to develop applications on Big Data Hadoop or create new data architectures. The distributed model of storage and processing as pursued by Hadoop gives it a greater advantage over conventional database management systems.

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