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Our Perception Must Include Data-Ception

Posted on March 6, 2017November 1, 2019 by Dexlab

Considering the complex competitive global environment, the world business today is witnessing a paradigm shift from mere data storage to data mining and other subsequent activities.

Thus, from a managerial perspective it is of prime importance to develop a psyche, which can interpret the collection of data. This psyche cannot be theoretically learnt from books, as it requires a knack to make data talk. Data is no more evaluated independently. Today, a cross-domain relationship between data exists, which on analysis depicts patterns, responsible enough to do wonders for the organization.

The question is how can we connect the dots? Following the recent trends, developers are grabbing every opportunity to break a huge chunk of data into meaningful relevant information. From the standpoint of technical professionals, along with an analytical mindset, they need to get hands on experience on the technological perspective to understand the real significance of data evaluation.

The data not only aligns with the internal activity of the business but also is an integral part for consumer servicing. There is an intense need to study the needs of consumer and every decision he makes, which broadens the outlook of a business on how he/she is using their product. What are the expectations of the customer from an existing product? What more my customer needs? The answers to these questions cannot always be mapped quantitatively but a qualitative approach towards data is one of the key aspects of data analytics.

In this digital era, slightest technological ripples are going to reshuffle the whole industry scenario. And, that is why the omnipresence of data will aid businesses in setting new benchmarks in consumer and market findings. Growing pace of social media would open a Pandora’s Box for companies, who have their right audience in this particular domain.

The emergence of IOT, which primarily thrives on data, will cause disruption in the current business orientation. The data producing sensor architecture directly connected to the company can help the business to be fast and robust, which is the need of an hour. In addition, this analytics might influence mid-size distribution largely.

Simple example of this model: Sensors attached to tyres could sense data, and alert a tyre manufacturer about the usage of a consumer, which will help in servicing their customer at the right moment.

Thus, on an individualistic note there is need to develop a data analytical mindset and include data-ception in perception.

This blog has been contributed by Team Frontrunners, comprising members Ria Shah, Dishank Palan, Sanjay Sonwani from Welingkar College.

The Future Is In Our Face! How Facial Recognition Will Change Marketing Innovation

Posted on February 20, 2017April 13, 2019 by Dexlab

Most us are taking a lot of technological marvels around us for granted these days. We have casually taken note of the things like how our smartphones now help us assign photos of people or organize them, or how Facebook usually knows the right people’s faces to tag. However, it has only happened recently, which most people have not realized, that this technology is not so much of a “cool trick” and will actually shape the way people are conducting their business endeavours.

These latest technological developments are already being tested out in several different industries and for a lot of different purposes. Like for instance, security scanners at the airports are now making use of this technology to allow the e-passport holders clear their customs faster. And with the further development in facial recognition technology, the border and customs officers will be able to recognize and weed out travellers with fake passports better.

Moreover, the facial recognition technology is now being implemented in several government facilities and businesses that require a higher level of security clearance. With the use of this technology, security professionals may easily run the real-time criminal searches with the use of CCTV footage.

Now if you are like us, and constantly purchase things online then you must be aware of the fact that your choice and even your face must be with them in their database as a part of your customer profile. But these days, major retailers in physical stores are using intelligent data and trying to up their game to compete with the shopping sites. This will help them target customers faster and help them provide offers specifically tailored to these people based on their buying preferences just like at online stores.

We have provided Big Data training for Snapdeal, so why not target your customers better with a Big Data certification?

Furthermore, such a technology can also be used to catch shoplifters red handed in the act, a system that Walmart has actually implemented in place in many of its stores

When your face as a customer shows up for the first time on their screens they will start to build a profile of yours, which will be based on your in-store actions. Like for instance, the amount of time one spends in a certain area, the path around the store and items that you choose to buy.

Even the entertainment industry, like theme parks, casinos, etc have already caught up in the use of this technology to not only target marketing activities, but also to keep an eye on suspicious activities. And when it comes to greater applications for facial recognition, like in the industries of banking and fintech we are only just scratching the surface.

Several industry insiders have agreed that facial recognition will allow marketers to effectively know their customers much better, the visitor photos stored may work as the cookies for referencing for identification and for storage of users as well. So, this technology can soon eliminate loyalty cards as an obsolete art.

The moment one walks into a store the staff will already have an idea of what they bought there when visited the store the last time, and thanks to the camera footage with the facial recognition technology, will provide the retailers with an advantage to keep up their pace with ecommerce giants like Amazon, Flipkart, Alibaba etc.

One may also use facial recognition to retarget their customers with several personal offers. Like you decide to buy a certain product at a certain store, but then leave as it is slightly over budget for you. Soon you may find an internet ad or a personal message about a good discount on that product from that retailer offering you a good deal. But for all this to take proper shape, there must be a strong backup strategy, which certainly plays a strong role when it comes to way people collect, use and store data of any kind.

Thus, this will begin a whole new chapter to targeted campaigns be it online or offline or both, through the leveraging of Big Data for even a single customer.

Big Data courses from the industry leaders now just a click away, with DexLab Analytics.

Big Data Hadoop training from Dexlab Analytics

How Amazon Uses Big Data for Success

Posted on May 24, 2016February 14, 2019 by Dexlab

Taking a stroll around the lanes of Big Data is no cake walk. The main problem being that well, Big Data is big to tackle and on top of that complex to analyze and draw insights from. That is why the world needs more data analysts. Also the many nuances of Big Data architecture make it especially difficult for the concerned personnel to grasp its requirements. Also the concept is relatively new there is a lack of understanding and experience in the field of Big Data which is often the management of major corporations misuse their Big Data.

The best way to learn about how you can use your company’s Big Data effectively is by paying a close attention to how other companies have used their data and by effectively implementing similar practices. One such company who has done so is Amazon.com.

There is no hint of doubt about the data expertise of Amazon.com as it is one of the key innovators in the realm of Big Data technology. This is a giant that has given us a great idea on how to collect, analyze and then successfully implement data analytical reports. Moreover, in addition to using Big Data successfully for its own purpose the company has also leveraged its own data usage tools for helping others with tools like Amazon Elastic MapReduce.

Amazon has taught us several lessons on how to successfully implement Big Data to amplify revenue generation:

Get your eyes on the customer:

The premier uses of Amazon’s Big Data are with its customer recommendations. If one has an Amazon account they use on a regular basis then you will notice that all the recommendations on your homepage are based on your browsing history. Everything including sale items to special discount offers is based on your previous purchases and your product browsing history. Now you may argue that even several other sites including the whole of internet works like that, but while they might a frequent occurrence today Amazon was among the first ones to start this trend.

It was one of the first organizations to provide its customers with a focused and personalized buying recommendation that made them buy more. Who knew the best way to make people buy more than they want was just to tell them that with an enticing deal?! This solution is a simple one and works for several problems.

This is the best lesson that Amazon has taught the business world. For any business to succeed and to use Big Data well the main focus should be on the customers. If your customers are happy then you will be better off at your business. That is the basic rule of thumb when it comes to business after all.

Sniff out all the data you can:

This retailing giant uses Big Data gathering tools and uses it to the best of its advantages. The company gathers a lot of data by the hour or better put by the second. So, it might be easy to lose focus on why data is being gathered and which type is necessary or how it can be useful to the customers. But this company does not let those parts slide. The company gathers and analyzes its data diligently and never fails to upgrade its workings with the findings.

Big Data has worked for Amazon now make sure it works for you take Big Data courses to better handle your data.

A few easy steps to be a SUCCESSFUL Data Scientist

Posted on May 3, 2016October 26, 2019 by Dexlab

Data science has soared high for the past few years now; sending the job market into turbo pace where organizations are opening up their C-suite positions for unicorns to take their mountainous heap of data and make sense of it all to generate the big bucks. And professionals from a variety of fields are now eyeing the attractive position of data analyst as a possible profitable career move.

We went about questioning the faculty at our premiere data science and excel dashboard training institute to know how one can emerge as a successful data scientist, in this fast expanding field. We wanted to take an objective position from a recruiter’s point of view and create a list of technical and non-technical skills which are essential to be deemed an asset employee in the field of data science.

Keep Pace with Automation: Emerging Data Science Jobs in India – @Dexlabanalytics.

A noteworthy point to be mentioned here is that every other organization will evaluate skills and knowledge in different tools with varying perspectives. Thus, this list in no way is an exhaustive one. But if a candidate has these songs then he/she will make a strong case in their favor as a potential data scientist.

The technical aspects:

Academia:

Most data scientists are highly educated professionals with more than 88 percent of them having a Master’s degree and 46 percent of them have a PhD degree. There are exceptions to these generalized figures but a strong educational background is necessary for aspiring data scientists to understand the complex subject of data science in depth. The field of data science can be seen in the middle of a Venn diagram with intersecting circles of subjects like Mathematics and Statistics 32%, Engineering 16% and Computer Science and Programming 19%.

Knowledge in applications like SAS and/or R Programming:

In depth knowledge in any one of the above tools is absolutely necessary for aspiring data scientists as these form the foundation of data analysis and predictive modeling. Different companies give preference to different analysis tools from R and SAS, a relatively new open source program that is also slowly being incorporated into companies is Hadoop.

For those from a computer science background:

Coding skills in Python – the most common coding language currently in use in Python. But some companies may also demand their data scientists to know Perl, C++, Java or C.
Understanding of Hadoop environment – not always an absolute necessity but can prove to be advantageous in most cases. Another strong selling point may be experience in Pig or Hive. Acquaintance with cloud based tools like Amazon S3 may also be advantageous.
Must have the ability to work with unstructured data with knowledge in NoSQL and must be proficient in executing complex queries in SQL.

Non-technical skills:

Impeccable communicational skills so that data personnel can translate their technical findings into non-technical inputs comprehensible by the non-techies like sales and marketing.
A strong understanding of the business or the industry the company operates in. leverage the company’s data to achieve its business objectives with strong business acumen.
Must have profound intellectual curiosity to filter out the problem areas and find solutions against the same.

The Most Important Algorithms Every Data Scientist Must Know

Posted on April 26, 2016May 23, 2020 by Dexlab

Algorithms are now like the air we breathe; it has become an inevitable part of our daily lives and is also included in all types of businesses. Experts like Gartner has called this age as the algorithm business which is the key driving force that is overthrowing the traditional ways in which we do our business and manage operations.

In fact the algorithm boom with uber diversification has reached a new high, so much so that now each function in a business has its own algorithm and one can buy their own from the algorithm marketplace. This was developed by algorithm developers at Algorithmia to save the precious time and money of business operators and other fellow developers and offers a plethora of more than 800 algorithms in the fields of machine learning, audio and visual processing and computer vision.

But we as data enthusiasts in the same field with an undying love for algorithm would like to suggest that not all the algorithms from the Algorithmia marketplace may be suitable for your needs. Business needs are highly subjective and environment based. And things as dynamic as algorithms can produce different types of results even in the slightly different situations. Also the use of algorithms depends on a number of factors on how they can be applied and what results one can expect from their application. The variables on which the application of algorithms depends are as follows: type and volume of the data sets, the function the algorithm will be applied for and the industry in which the algorithm will be applied.

Hence, not always reaching for the easy option of buying a readymade algorithm off the shelf and simply tweaking it to fit into your model may not always be the most cost-effective or time saving way to go. So, it is highly recommended for data scientists to educate themselves well on the most important algorithms that must be known by them, as well as the back of their hands. A data scientist must also know how each algorithm is developed and also which purpose calls for which algorithm to be applied.

So, our experts associated with DexLab Analytics developed an infographic to let big data analysts know the 12 most essential algorithms that must still be included in the repertoire of a skilled data scientist. To know more about data science courses drop DexLab Analytics and find your true data-based calling.

Are You a Student of Statistics? – You must know these 3 things

Posted on April 22, 2016May 23, 2020 by Dexlab

We a premiere statistical and data analysis training institute offering courses on Big Data Hadoop, Business intelligence and Ai. We asked our faculty to tell us the three most important things that every student of elementary statistics should know.

So, let us get on with it:

The notion that statistics is about numbers, is in the context only: statistics involves a rich treasure trove of numeric and graphical representation of displaying data to quantify them also it is very important to be capable of generating graphs along with numbers. But that is not the half part of statistics and the main interesting aspect is related to making the big leap from numbers and graphs to the realistic worldly interpretations. Uncannily statistics also poses to be a fascinating philosophical tension raising the question and healthy skepticism about we believe in and what we do not.
The analysis part is not the most crucial part of a statistical study, the most important part lies with the when, where and how of gathering the data. We must not forget when we enter each number or data, calculate and plot the strategies we build on our understanding, but many a times at the time of interpretation that each every graph, data or number is a product of a fallible machine, be it organic or mechanical. If we are able to take proper care at the stage of sampling and observation we will be able to obtain great dividends at the final stage of interpretation and analysis of all our statistical efforts.
All statistical functions off all kinds of mathematical sciences are based on a two-way communication system. This communication system should be between the statistician and non-statistician end. The main aim of statistical analysis is to put forward important social, public and scientific questions. A good statistician knows how to communicate with the public especially with those who are by and large not statisticians. Also the public here plays an important role and must possess simple idea of statistical conclusions to grasp what the statisticians have to say to them. This is an important criterion to be incorporated in the K-12 and college curriculum for elementary statistical students.

If you agree with our views and would like to discuss further on statistics and its application on data analysis then feel free drop by DexLab Analytics and stay updated on the latest trends in data management and mining.

The Eclectic Mix of Big Data and Marketing

Posted on April 11, 2016December 14, 2019 by Dexlab

Marketers with even rudimentary knowledge of Big Data are better placed to precisely reach the largest amount of potential target customers than their counterparts who are uninitiated to the world of Big Data. Good marketers know the customers they target very well. Big Data facilitates this process.

The collection of data and its storage into separate data banks is simply a process part in acquiring raw data. This data should be reproduced in such a manner that marketers are able to easily grasp. And with the impending explosion of IoT devices, the amount of data too is expected to increase by leaps and bounds.

Marketers need to analyze the data available to them very carefully. The process involved is a complicated one which requires the use of specialized software tools.

This is where a translation management system comes into play. These tools may readily be used in order to get the desired insight from the vast pool of data available. Applications like these have made the process so simple that some people who are using it on a daily basis are even unaware that they are dealing with Big Data.

Big Data Uses in Marketing

Honing Market Strategy Through Monitoring Trends Online

You may use tools as simple as Google Trends to keep abreast of the latest trends in the world of the internet. With a number of ways to customize and filter the results marketers have an easy access of that is trending at any instant and associate the product in ways that let it have increased traction.

Define Customer Profiles With Big Data

It is a good idea to consult Big Data while drawing up your ideal profile of customers. There is no more need to make educated guesses with things as they stand of today. Through the use of Big Data marketers have access to the various details like demographics, age, work profile of the consumers they target. The case study of the Avis Budget may be cited where it was found that Big Data facilitated the formation of an effective contact strategy.

Engaging the Buyer at the Correct Time

Timing, according to some marketers, of the essence when it comes to marketing. This process too is facilitated by Big Data which makes relevant and timely marketing strategies possible. We may take the case of displaying mobile ads at timings when the customer is most like to be online.

Content That Boosts Sales

Big Data also lets marketers know the content that gives them the extra edge when it comes to marketing their products. Some of the tools used in translation management make such an analysis possible with scores on individual pieces of content. Success and efficiency of assets both may be gauged through the use of such tools. With the required information marketers will be able to pinpoint content that customers liked.

Predictive Analysis

If the base CRM information of a particular company and other providers of Big Data is taken into account the marketer may get a predictive lead score which in turn may be used to make an accurate prediction of the behavior of leads in the future. The end result is that marketers acquire an indication of considerable clarity on their digital behaviors and should be taken into account more when considering lead scoring.

End Words

Now, do not both of them make up an eclectic mix.

The evolution of Big Data in business decision making

Posted on March 19, 2016May 3, 2019 by Dexlab

Big Data is big. We have all established that, and now we know that all the noise about Big Data is not just hype but is reality. The data generated on earth is doubling in every 1.2 years and the mountainous heap of data keep streaming in from different sources with the increase in technology.

Let us look at some data to really understand how big, Big Data is growing:

The population of the world is 7 billion, and out of these 7 billion, 5.1 billion people use a smart phone device
On an average every day almost 11 billion texts are sent across the globe
8 million videos are watched on YouTube alone
The global number of Google searches everyday is 5 billion

But the balance has long been tipped off as we have only been creating data but not consuming it enough for proper use. What we fail to realize is the fact that we are data agents, as we generate more than 25 quintillion bytes of data everyday through our daily online activities. The behaviors that add more numbers to this monstrous hill of data are – online communications, consumer transactions, online behavior, video streaming services and much more.

The numbers of 2012 suggest that world generated more than 2 Zetabytes of data. In simpler terms that is equal to 2 trillion gigabytes. What’s more alarming is the fact that by the year 2020, we will generate 35 trillions of data. To manage this growing amount of data we will need 10 times the servers we use now by 2020 and at least 50 times more data management systems and 75 times the files to manage it all.

The industry still is not prepared to handle such an explosion of data as 80 percent of this data is mainly unstructured data. Traditional statistical tools cannot handle this amount of data, as it is not only too big, but is also too complicated and unorganized to be analyzed with the limited functions offered by traditional statistical analysis tools.

In the realm of data analysts there are only 500 thousand computer scientists, but less than 3000 mathematicians. Thus, the talent pool required to effectively manage Big Data will fall short by at least 100 thousand minds prepared to untangle the complex knots of intertwined data hiding useful information.

But to truly harness the complete potential of Big Data we need more human resource and more tools. For finding value we need to mine all this data.

Then what is the solution to this even bigger problem of tackling Big Data? We need Big Data Analytics. This is more than just a new technological avenue, but on the contrary this is fresh new way of thinking about the company objectives and the strategies created to achieve them. True understanding of Big data will help organizations understand their customers. Big Data analytics is the answer behind where the hidden opportunities lie.

A few advanced tools that are currently in use in the data analysis industry are: SAS, R Programming, Hadoop, Pig, Spark and Hive. SAS is slowly emerging to be an increasingly popular tool to handle data analysis problems, which is why SAS experts are highly in-demand in the job market presently. To learn more about Big Data training institutes follow our latest posts in DexLab Analytics.

Big Data Strikes The Healthcare Industry With Carolinas Healthcare

Posted on December 14, 2015November 15, 2019 by Dexlab

A representative from the administrative section of Carolinas Healthcare recently revealed that they are huge fans of Big Data and are extensively harnessing this convenient technology to leverage the quality of facilities they offer their patients.

Carolinas healthcare is a Charlotte – based firm which is extensively using this new form of data analysis technology at their very own data warehouse to evenly distribute its population of medical treatment seekers. This is helping them make the right choice in finding the most unique cases for their patient base. They are now able to take into consideration various segments that were ignored initially due to the systemic lack in the infrastructure of data management. Now they are counting segments like,environmental and geographical conditions in relation to diseases and are dividing them into segments for better efficiency in determining trends and patterns.

They hope to draw useful conclusions from such studies and to be able to make predictions so that they can minimize readmissions, inappropriate use of emergency aids and take care of the hospitalization procedures.Dr. Michael Dulin M.D. spoke on their latest venture by saying, “It is our firm belief at CHS that to deliver the best hospitalization and healthcare facilities to our patients, we need to make appropriate use of the huge amounts of data that is generated in the healthcare industry”. He is the chief clinical officer at the firm, Dickson Advanced Analytics Group which goes by the name DA2. The unit which was launched back in 2012 and is in its budding years currently. But already comprises of 130 experts who are all working together to make better use healthcare data which is a mountainous amount to begin with. It is of no doubt that Big Data is being of good use to the healthcare industry and there are glorious future prospects for experts concerned with this field, globally.

Dr. Michael further added, that “Taking into considerations the data on genomics, environmental poisons, lab results, demographics, physician’s notes and other data generated based on patients will provide them with the much needed insight required to tighten and personalize the world of health care.

Current statistics suggest that the data generated in the healthcare world every two years is almost doubling every two years. This is the same for CHS. Thus, it is evident that CHS and other healthcare organizations will require using advanced data mining tools and use statistical methods to cope and thrive in the market.

This blog has been contributed by Team Frontrunners, comprising members Ria Shah, Dishank Palan, Sanjay Sonwani from Welingkar College.

Interested in a career in Data Analyst?

We have provided Big Data training for Snapdeal, so why not target your customers better with a Big Data certification?

Interested in a career in Data Analyst?

Amazon has taught us several lessons on how to successfully implement Big Data to amplify revenue generation:

Get your eyes on the customer:

Sniff out all the data you can:

Interested in a career in Data Analyst?

The technical aspects:

Academia:

Knowledge in applications like SAS and/or R Programming:

For those from a computer science background:

Non-technical skills:

Interested in a career in Data Analyst?

Interested in a career in Data Analyst?

So, let us get on with it:

Interested in a career in Data Analyst?

Big Data Uses in Marketing

Honing Market Strategy Through Monitoring Trends Online

Define Customer Profiles With Big Data

Engaging the Buyer at the Correct Time

Content That Boosts Sales

Predictive Analysis

End Words

Interested in a career in Data Analyst?

Let us look at some data to really understand how big, Big Data is growing:

Interested in a career in Data Analyst?

Interested in a career in Data Analyst?

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