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What Is The Role Of Big Data In The Pharmaceutical Industry?

What Is The Role Of Big Data In The Pharmaceutical Industry?

Big data is currently trending in almost all sectors as now the awareness of the hidden potential of data is on the rise. The pharmaceutical industry is a warehouse of valuable data that is constantly piling up for years and which if processed could unlock information that holds the key to the next level of innovation and help the industry save a significant amount of money in the process as well. Be it making the clinical trial process more efficient or, ensuring the safety of the patients, big data holds the clue to every issue bothering the industry. The industry has a big need for professionals who have Data science using Python training, because only they can handle the massive amount of data and channelize the information to steer the industry in the right direction.

We are here taking a look at different ways data is influencing the pharmaceutical industry.

Efficient clinical-trial procedure

Clinical trial holds so much importance as the effectiveness of a drug or, a procedure on a select group of patients is tested. The process involves many stages of testing and it could be time-consuming and not to mention the high level of risk factors involved in the process. The trials often go through delays that result in money loss and there is risk involved too as side effects of a specific drug or a component can be life-threatening. However, big data can help in so many ways here, to begin with, it could help filtering patients by analyzing several factors like genetics and select the ones who are eligible for the trials. Furthermore, the patients who are participating in clinical trials could also be monitored in real-time. Even the possible side effects could also be predicted and in turn, would save lives.

Successful sales and marketing efforts

The pharmaceutical industry can see a great difference in marketing efforts if only they use data-driven insight. Analyzing the data the companies could identify the locations and physicians ideal for the promotion of their new drug. They can also identify the needs of the patients and could target their sales representative teams towards that location. This would take the guesswork out of the process and increase the chance of getting a higher ROI. The data can also help them predict market trends as well as understand customer behavior. Another factor to consider here is monitoring the market response to a particular drug and also its performance, as this would help fine-tune marketing strategies.

Collaborative efforts

With the help of data, there could be better collaboration among the different segments that directly impact the industry. The companies could suggest different drugs that could be patient-specific and the physicians could use real-time patient data to decide whether the suggestions should be implemented in the treatment plan. There could be internal and external collaborations as well to improve the overall industry functioning. Be it reaching out to researchers or, CROs, establishing a strong link can help the industry move further.

Predictive analysis

A new drug might be effective in handling a particular health issue and could revolutionize the treatment procedure but, the presence of certain compounds might prove to be fatal for certain patients and drug toxicity if not detected at an early stage could endanger a particular patient. So, using predictive analysis a patient data could be analyzed to determine the genetic factors, disease history, as well as lifestyle. The smart algorithms thereby help identify the risk factors and makes it possible to take a personalized approach regarding medication that could prove to be more effective rather than some random medication.

Big data can increase the efficiency of the pharmaceutical industry in more ways than one, but compared to other industries somehow this industry still hasn’t been able to utilize the full potential of big data, due to factors like privacy and, monetary issues. The lack of trained professionals could also prove to be a big obstacle. Sending their select professionals for Data Science training, could prove to be a big boon for them in the future.


The Best Analytics Tools for Business And How to Make The Most of Them

The Best Analytics Tools for Business And How to Make The Most of Them

All companies are awash with useable data about their customers, prospects and internal business operations as well as suppliers and partners. But most of them are also ill-equipped with the requisite understanding to leverage this streaming flood of data and cannot convert it to actionable insights to increase their revenue by growing their revenue thus, increasing their efficiency. Business intelligence tools are technology that allows businesses to transform their data into actions for generating better business.

The Business Intelligence and analytics industry has been around for decades now and is considered by most analytics personnel as a mature industry. But this BI market is never static with constant evolution and innovation to prepare for meeting the ever expanding needs of businesses of all sizes and from a diverse range of industries. So, it is imperative that people gather an understanding of the different Business Analytics tools for better operation of their companies.


Business Intelligence tools can be categorised in three different groups:

  • Guided analysis and reporting
  • Self-service Business Intelligence and Analysis
  • Advanced Analytics

The first category of guided analysis and reporting includes Business Intelligence tools of traditional styles that have long been used for years to perform recurrent data analyses of specified data groups. This system of data analysis was only used for predefined static reporting several years ago, but today it is possible for data analysts to select, compare, visualize and analyse data using various tools and features.

Tool styles in this category include the following:

  • Reports
  • Scorecards and dashboards
  • Spreadsheet integration
  • BI Search
  • Corporate Performance Management

The second category of BI tools which falls under the category of self-service BI and analysis includes the tools BI users utilize to make ad hoc analysis of data. Such analytical practices may be a one-time analysis or building of a recurring analytical system that may with shared by others.

Usually the users of such Bi tools have a dual role to play – consumer of information and producer of analytical systems. They usually share or publish their BI application which they build with the self-service BI tool. The users of such tools will always have the term analyst in their job title. Staff members of the management department may also make use of such tools when they need to perform similar tasks as that of a business analyst, for their peers even if their job title does not imply that.

The Business Intelligence tools include in this category includes the following:

  • Ad hoc analyses and reporting
  • OLAP cubes i.e. online analytical processing
  • Data visualization
  • Data discovery

The third category of advanced analytics includes the tools that a data scientist uses to build predictive and prescriptive models of analysis. These are tools for predictive modelling, statistical modelling and data mining along with rigorous use of big data analytics software. In these cases data analyst spend a huge chunk of their time performing tasks like data ingestion, cleansing and integration.

To understand the full spectrum of different Business Intelligence tool classes here is a visual explanation:


Who should invest in BI tools?

For a long time now investment and use of BI tools has been growing gradually regardless of the economic conditions. And it has especially accelerated in the recent times as companies crave for data for better growth and more organized operations. While data analytics tools were mainly associated with large enterprises due to their cost, complexity and demand of high skilled personnel, but those factors have now been grossly transformed as more and more SMBs (small and medium sized businesses) now being significant customers of BI tools and software.

Now that you have a good understanding of the different tool categories and how they should be deployed, the next step for you is to understand your  company specific needs and make the best use of these tools that are optimized for so.


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