Big data is currently trending in almost all sectors as now the awareness of the hidden potential of data is on the rise. The pharmaceutical industry is a warehouse of valuable data that is constantly piling up for years and which if processed could unlock information that holds the key to the next level of innovation and help the industry save a significant amount of money in the process as well. Be it making the clinical trial process more efficient or, ensuring the safety of the patients, big data holds the clue to every issue bothering the industry. The industry has a big need for professionals who have Data science using Python training, because only they can handle the massive amount of data and channelize the information to steer the industry in the right direction.
We are here taking a look at different ways data is influencing the pharmaceutical industry.
Efficient clinical-trial procedure
Clinical trial holds so much importance as the effectiveness of a drug or, a procedure on a select group of patients is tested. The process involves many stages of testing and it could be time-consuming and not to mention the high level of risk factors involved in the process. The trials often go through delays that result in money loss and there is risk involved too as side effects of a specific drug or a component can be life-threatening. However, big data can help in so many ways here, to begin with, it could help filtering patients by analyzing several factors like genetics and select the ones who are eligible for the trials. Furthermore, the patients who are participating in clinical trials could also be monitored in real-time. Even the possible side effects could also be predicted and in turn, would save lives.
Successful sales and marketing efforts
The pharmaceutical industry can see a great difference in marketing efforts if only they use data-driven insight. Analyzing the data the companies could identify the locations and physicians ideal for the promotion of their new drug. They can also identify the needs of the patients and could target their sales representative teams towards that location. This would take the guesswork out of the process and increase the chance of getting a higher ROI. The data can also help them predict market trends as well as understand customer behavior. Another factor to consider here is monitoring the market response to a particular drug and also its performance, as this would help fine-tune marketing strategies.
With the help of data, there could be better collaboration among the different segments that directly impact the industry. The companies could suggest different drugs that could be patient-specific and the physicians could use real-time patient data to decide whether the suggestions should be implemented in the treatment plan. There could be internal and external collaborations as well to improve the overall industry functioning. Be it reaching out to researchers or, CROs, establishing a strong link can help the industry move further.
A new drug might be effective in handling a particular health issue and could revolutionize the treatment procedure but, the presence of certain compounds might prove to be fatal for certain patients and drug toxicity if not detected at an early stage could endanger a particular patient. So, using predictive analysis a patient data could be analyzed to determine the genetic factors, disease history, as well as lifestyle. The smart algorithms thereby help identify the risk factors and makes it possible to take a personalized approach regarding medication that could prove to be more effective rather than some random medication.
Big data can increase the efficiency of the pharmaceutical industry in more ways than one, but compared to other industries somehow this industry still hasn’t been able to utilize the full potential of big data, due to factors like privacy and, monetary issues. The lack of trained professionals could also prove to be a big obstacle. Sending their select professionals for Data Science training, could prove to be a big boon for them in the future.