Big Data is the latest buzz. It has to be effectively analyzed to formulate brilliant marketing and sales strategies. It’s of immense importance, as it includes humongous amount of information accumulated about customers from numerous sources like email marketing schemes and web analytics.
However, due to the vast magnitude of information available, it may get quite difficult for marketers to analyze and evaluate all the data in an efficient way. Fortunately, plenty of tools are available in the market that can manage mammoth marketing data and here are few of them: