Following a massive explosion in the world of data has made the slow paced statisticians into the most in-demand people in the job market right now. But why are all companies whether big or small out for data analysts and scientists?
Companies are collecting data from all possible sources, through PCs, smart phones, RFID sensors, gaming devices and even automotive sensors. However, just the volume of data is not the main factor that needs to be tackled efficiently, because that is not the only factor that is changing the business environment, but there is the velocity as well as variety of data as well which is increasing at light speed and must be managed with efficacy.
Why data is the new frontier to boost your sales figures?
Earlier the sales personnel were the only people from whom the customers gathered data about the products but today there are various sources from where customers can gather data so people are no longer that heavily reliant on the availability of data.
Nowadays there is a staggering amount of proliferation of data
from various sources like social media,blog posts and other websites, where potential buyers are constantly being fed with information(however, wrong or right). Thus, they are getting access to data even before your most talented sales personnel can get their hands on them. But there is an upside to this arrangement, as your sales personnel can now get the idea of what your buyers are hearing and saying about your products and then tailor their sales pitch on the basis of that, this will render a greater success.
We have created an exclusive infographic which highlights the major insights about Big Data Analytics in this report.
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