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Advertising Technology is Being Transformed with Big Data

Big Data is elemental these days and almost everything revolves around it, be it retail sales, technological developments or even movie-making and novels. But what about the most closely sector which has relied upon analytics since its very inception, advertising? Currently the whole advertising sector is having its commandments rewritten, driven by insights gathered from Big Data analytics.

 

However, the prevalent notion of the business coaches and market mentors are that big data can seem to be like Latin or Hebrew to the novice or companies using it for the first time. So, for the aspiring and ambitious youth it may be a good idea to learn some intuitive analytics tools and snippets to bank on this growing big data trend and make the most of the bandwagon effect that lures in all humans when it comes to making decisions. Continue reading “Advertising Technology is Being Transformed with Big Data”

What Makes A Data Analyst?

Recently a world’s top magazine crowned the job role of Data Analyst as the sexiest job of the 21st Century. But there is still much confusion as to why this title is so much in demand in the job market presently and what makes it such a desirable gig. So, we would like to take this opportunity to describe in detail what the job role of data analysts entail, why is it so much in demand, what can an aspiring data analyst expect in this job, what are the payment packages and what the future holds for this breed of pseudo-scientists. Continue reading “What Makes A Data Analyst?”

The Right Tool For Statistical Analysis SAS Vs. Stata

Both SPSS and SAS have been around in the world of statistical analysis for several years now, so, the conundrum of which is better software for statistical analysis is an age-old question among data people.

 

The Right Tool For Statistical Analysis SAS Vs. Stata

 

To begin with SAS is in its version 9+ and has also enhanced its visual appeal greatly. But SPSS still comes with its popular “click and get results” interface. SPSS has also moved beyond its version 15.0+ and has also began adding different modules like its competitor SAS. Continue reading “The Right Tool For Statistical Analysis SAS Vs. Stata”

Banking Business and Banking Instruments

Having discussed some amount of mandatory regulatory compliances for banks over the past couple of blogs, let us now focus on the bank’s lines of business. Understanding the different banking products is inevitable for credit risk management and analytics. One has to be well versed with the nature of banking products before they step in to develop model for any of them.  Each banking product has its own characteristics and its own set of risk exposure. Hence, understanding these products is the top priority. In this blog we discuss three of the major banking products: Checking Accounts, Savings accounts and Certificate of Deposits.

 

BANKING BUSINESS AND BANKING INSTRUMENTS- Part 1

 

Checking Accounts: This is a transactional deposit account held at a financial institution that allows for withdrawal and deposits. Money held in a checking account is liquid, and can be easily withdrawn using checks, automated cash machines, and electronic debits among other methods. It allows for numerous withdrawals, unlimited deposits etc. These accounts are known as current accounts in UK. These are often loss leaders for large commercial banks since they become highly commotized. Because money held in checking accounts is so liquid, aggregate balances nationwide are used in the calculation of M1 money supply. Continue reading “Banking Business and Banking Instruments”

SAS Popularity Continues to Surge Upwards

SAS experienced its 40th successive year of growth as customers vied for the software in order to stay ahead of the fraud, risk and security challenges. The operating revenue of SAS stood at 3.16 billion US Dollars which was an increase of 6.4%. The sales in software also surged to 12% indicating that the SAS popularity is unlikely to abate in the coming years and it will cement its position as the market leader in the analytics sector.

 

 

Making its Presence Felt Globally

The growth of total revenue recorded was healthy across the world. The percentage growth touched double digits in most of the regions. It was no doubt facilitated by the new abilities of SAS in fraud, risk and intelligence about security.Much of the SAS revenue was fuelled by the governmental, financial and insurance sectors. The industries that led the way with greatest growth were manufacturing, banking, services and retail.

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Continue reading “SAS Popularity Continues to Surge Upwards”

Trials Against WPL Awarded SAS With Damages

In a groundbreaking trial judgment, WPL (World Programming Ltd.) was found to have conducted software license breach and fraud and was made to pay damages to SAS. A federal jury found that WPL violated its software license for SAS learning edition with reverse engineering parts of the product to create their own WPS or World Programming System software while still using the SAS Learning edition to meet their production requirements.

Trials against WPL awarded SAS with damages

 

After the jury found this misconduct, the company was directed to pay SAS a penalty of USD 26.4 million in damages. Furthermore, WPL was also found to have committed fraud against SAS by the jury that required them to further pay another USD 3 million to SAS in terms of punitive damages. It was also concluded by the jury that WPL violated the NC Unfair and Deceptive Trade Practices Act that mandates the company to pay treble damage charges to SAS. The cumulative penalty judgment amounted to as much as USD 79 million. As per reports SAS will seek the help of parliament injunction on the issue to control sale of or use of WPS products in the US.

A representative of SAS revealed in a statement that the proofs they were able to collect enabled the jury to come to a conclusion quite fast that further validated the talk of the town about the practices of WPS that suggests that they did take part in unfair practices.SAS is currently the leading programming software in the world of Business Analytics. As per records the program helps users of more than 75,000 websites to make better and faster decisions using data.

Their work philosophy of – giving clients around the world “the power to know” (as is their tagline); using data tools is slowly taking over the market. They have been operating in the data industry since 1976. And all their products and services are trademarked under the name SAS Institute Inc. in the US and other countries.

 

Source : http://www.marketwired.com/press-release/sas-awarded-damages-in-trial-against-world-programming-ltd-2063069.htm

Using Hadoop Analyse Retail Wifi Log File

Since a long time we are providing Big Data Hadoop training in Gurgaon to aspirant seeking a career in this domain.So, here our Hadoop experts are going to share a big data Hadoop case study.Think of the wider perspective, as various sensors produce data. Considering a real store we listed out these sensors- free WiFi access points, customer frequency counters located at the doors, smells, the cashier system, temperature, background music and video capturing etc.

 

big data hadoop

 

While many of the sensors required hardware and software, a few sensor options are around for the same. Our experts found out that WiFi points provide the most amazing sensor data that do not need any additional software or hardware. Many visitors have Wi- Fi-enabled smart phones. With these Wifi log files, we can easily find out the following-

Continue reading “Using Hadoop Analyse Retail Wifi Log File”

Predictions For Big Data In 2016

Fresh on the heels of the advent of the new year, Big Data enthusiasts might wonder what the coming year beholds like machine learning updates, data as a service that works in real time, Markets of algorithms, Spark and much, much more.

Predictions-for-Big-Data-in-2016

 

  • The Emergence of the Chief Data Officer

The sweeping changes in recent times has made aware that enterprises realize that they are in real need of a working strategy in order to compete with competitors who are digital-native.This strategy is ideally formed by a Chief Data Officer.

  •  Empowering Business Users

Due to a lack of proper talent in the Big Data industry more tools will emerge that reveal information to the users directly. Salesforce and Microsoft are both letting non-coders create apps that are intended to make visualizations of business data.

  •  Intelligence Embedding

In recent times it is often seen that organizations embed analytic function pieces directly in the required apps. In fact, according to the predictions by the IDC by 2020, it is projected that all software related to business analytics will include prescriptive analytics which will be based on cognitive computing functionality.

  •  An End to Talent Shortage

There is an acute shortage of data scientists. As reported recently by A.T. Kearney, the business consultancy no less than 72 % of global companies that are the leaders in their respective markets, find it hard to recruit quality talent in data science. But recent predictions by the International Institute for Analytics run contrary. According to it that scarcity of quality talent in the field may be reduced in 2016 as companies put into use new tactics.

  • Machine Learning Comes of Age

Machine learning basically revolves around the creation of algorithms that lets computers sort of learn from experience. It is attracting more than its fair bit of attention in organizations that seek to automate processed that otherwise require the intervention of humans.

  •  The Rise of the Data-As-A- Service Model of Business

The recent acquisition of the Weather Company by IBM shows signs on what is looming over the horizon. In all likelihood companies will adopt the business model of services that consist of data streams and package and sell the data acquired by them.

Elementary Character Functions in SAS

Basically the number of functions present in the SAS program amount to three. They are Character Functions, Numeric Functions and Date and Time Functions. In this post we are going to take a brief look at Character functions of a basic nature.

 

Elementary Character Function  in SAS

 

Character Functions

Suppose that there is this program with the following lines of command:

Data Len_func ; input name $ ; cards; Sandeep Baljeet
Neeta
.
;
run;
data Len_func; set Len_func ; Len=length(name);
Len_N=lengthn(name); Len_C=lengthc(name); run;
proc print; run;

Here,

  • The function called LENGTH returns the character value’s length.
  • The function LENGTHN is more or less identical to the LENGTH function. The sole difference between the two lies in the fact that for a value missing character it returns the length that equals to 0 whereas LENGTH returns a value of 1.
  • The function LENGTHC returns to the program the storage length of particular strings.

 

The ABC of Summary Statistics and T Tests in SAS – @Dexlabanalytics.

 

Again let us consider the following lines of code:

Data case ; input name $ ;cards;
sandeep baljeet neeta
;
New_U=upcase(name); New_P=propcase(name); 
run;
proc print; run;

 

Data Preparation using SAS – @Dexlabanalytics.

 

Here the following functions are introduced:

  • The function UPCASE converts all of the letters to the uppercase.
  • The function PROPCASE serves to capitalize the first letter of all words and converts the remaining to lowercase.
  • As might be guess from the convention conformed to while naming the function, LOWCASE transforms all letters to their lowercase counterparts.

 

In the following program commands:

Data AMOUNTS; input NAME $20.; cards;
RAD-HIKA SHARMA RAJARAM PAND-IT SURESH
AA-RT-I
;
RUN;
Data AMOUNTS;
Set AMOUNTS; NAME1=COMPRESS(NAME,'-'); NAME2=COMPBL(NAME);
RUN;
PROC PRINT;
RUN;

 

Here’s why SAS Analytics Is a Must-Have IT Skill to Possess – @Dexlabanalytics.

 

Here we can see the following syntax:

  1. Compress (Variable, ”want to remove”);
  2. Compbl (Variable)
  • The function COMPRESS removes blanks by default. It can also remove a particular specified character value as indicated by the code. In the example cited the character value ‘-‘is compressed.
  • On the other hand the COMPBL function serves to result in a single blank from multiple ones.

 

For expert guidance, you will be well advised to enroll yourself in a SAS course from a reputed SAS Training institute. You may consider DexLab Analytics if you are in the vicinity of Delhi or noida.

 

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