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Indian Startups Relying on Artificial Intelligence to Know Their Customer’s Better

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Artificial Intelligence was there decades ago, but everyone is talking about AI and Big Data in India’s startup ecosystem of late.

Budding startups are looking for new talent with AI expertise to inspect and evaluate consumer data and provide customized services to the users. At the same time, tech honchos such as Apple have discovered the huge potentials hidden within Indian companies that help their clients with data processing, image and voice recognition, and no wonders, investors are too hopeful for Indian AI startups.

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Here are a slew of Indian unicorns – companies valued at $1 billion or more that are putting in use the exploding technology of AI in the best way possible:

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Paytm

An eye-piercing transformation from being an e-wallet to selling flight or movie tickets, Paytm is now implementing machine learning to bring order into chaos. The company’s chief technology offer, Charumitra Pujari, said, “You could Google and try to look for something. But a better world would be when Google could on its own figure out Charu is looking for ‘x’ at this time. That’s exactly what we’re doing at Paytm,” he further added, “If you’ve come to buy a flight ticket, because I understand your purchase cycle, I show that instead of a movie ticket or transactions.”

In order to identify and prevent fraudulent activities, machines are constantly assessing illicit accounts that purposefully sign up to derive advantage of promo codes, or for money laundering intention. The fraud-detection engine is extremely efficient, leaving no room for human error, Pujari stated.

The team at Paytm is versatile – machine learning engineers, software engineers, and data scientists are in action in Toronto, Canada, as well as in Paytm’s headquarters in Noida, India. Currently, they have 60 people working for them in each location – “We know the future is AI and we will need a lot more people,” said Pujari.

Ola cabs

One of the most successful ride-hailing apps in India, Ola uses machine learning tech to track traffic, crack through driver habits, improve customer experience and enhance the life of each vehicle they acquired. AI plays a consequential role in interpreting day-in-day-out variations in demand and to decipher how much supply is required to cater to its increased demand, how variable are traffic predictions and how rainfall affects the productiveness of vehicles.

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“AI is understanding what is the behavioral profile of a driver partner and, hence, in which way can we train him to be a better driver partner on (the) platform,” co-founder and chief technology officer Ankit Bhati said, the algorithms put into the car-pooling service works great in pulling down travel times by coordinating with various pick-up points and destinations, while sharing one single vehicle, he further added.

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Flipkart

According to a report in Forbes, Flipkart – India’s largest domestic e-commerce player has already re-designed its app’s home screen to give a more personalized version of services to its mushrooming 120 million patrons. Machine learning models crack each customer’s gender, brand preference, store affinity, price range, volume of purchases and more. In fact, in future, the company is going forward to figure out the reasons about when and why the returns are made, and as a result will try to reduce their happenings. 

Flipkart

A squad of 25 data scientists at Flipkart have started using AI to observe the past buyer behavior to predict their future purchases. “If a customer keys in a query for running shoes, we show only the category landing pages of the particular brand the customer wants to see, in the price point and styles that (are) preferred, as gauged by previous buying behaviour, therefore ensuring a faster, smoother checkout process,” Ram Papatla, the vice president of product management at Flipkart, said recently at an interview with a leading daily.

ShopClues, InMobi, SigTuple and EdGE Network are myriad other Indian startup players who are making it really big by utilizing the powerful tentacles of AI and machine learning.

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Google Is All Set to Wipe Off Artificial Stupidity

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Google Is All Set to Wipe Off Artificial Stupidity

Well, human-AI relation needs to improve. Amazon’s Alexa personal assistant is operating in one of the world’s largest online stores and deserves accolade as it pulls out information from Wikipedia. But what if it can’t play that rad pop banger you just heard and responds saying “I’m sorry, I don’t understand the question,”!! Disappointing, right?

All revered digital helpmates including Google’s Google Assistant and Apple’s Siri are capable of producing frustrating coups that can feel like artificial stupidity. Against this, Google has decided to start a new research push to realize and improve the existing relations between humans and AI. PAIR, for People + AI Research initiative was announced this Monday, and it would be shepherded by two data viz crackerjacks, Fernanda Viégas and Martin Wattenberg.

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Virtual assistants don’t like to be defeated – they get infuriated when they fail to perform a given task. In this context, Viégas says she is keen to study how people outline expectations regarding what systems can and cannot outperform a command – which is to say how virtual assistants should be designed to prick us toward only asking things that it can perform, leaving no room for disappointment.

Making Artificial Intelligence more transparent among people and not just professionals is going to be a major initiative of PAIR. It also released two open source tools to help data scientists grasp the data they are feeding into the Machine Learning systems. Interesting, isn’t it?

The deep learning programs that have recently gained a lot of appreciation in analyzing our personal data or diagnosing life-threatening diseases is of late said to be dubbed as ‘black boxes’ by polemicist researchers, meaning it can be trickier to observe why a system churn out a specific decision, like a diagnosis. So, here lies the problem. In life and death situations inside clinics, or on-road, while driving autonomous vehicles, these faulty algorithms may pose potent risks. Viégas says “The doctor needs to have some sense of what’s happening and why they got a recommendation or prediction.”

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Google’s project comes at a time when the human consequences of AI are being questioned the most. Recently, the Ethics and Governance of Artificial Intelligence Fund in association with the Knight Foundation and LinkedIn cofounder Reid Hoffman declared $7.6 million in grants to civil society organizations to review the changes AI is going to cause in labor markets and criminal justice structures. Similarly, Google announces most of PAIR’s work will take place in the open. MIT and Harvard professors Hal Abelson and Brendan Meade are going to join forces with PAIR to study how AI can improve education and science.

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Closing Thoughts – If PAIR can integrate AI seamlessly into prime industries, like healthcare, it would definitely shape roads for new customers to reach Google’s AI-centric cloud business destination. Viégas reveals she will also like to work closely with Google’s product teams, like the ones responsible for developing Google Assistant. According to her, such collaborations are great and comes with an added advantage, as it keeps people hooked to the product, resulting in broader company services. PAIR is a necessary shot to not only help push the society to understand what’s going on between humans and AI but also to boost Google’s bottom line.

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More Powerful and Soon To Be Everywhere, Here’s All You Need to Know about AI

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More Powerful and Soon To Be Everywhere, Here’s All You Need to Know about AI
 

This Wednesday, at the Google I/O Keynote, there wasn’t just one major revelation, but a series of incremental improvements across several Google’s product portfolios. And the best part of the story is all the improvements are driven by discoveries in artificial intelligence – the intelligence exhibited by machines.

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Pentagon Fights Off ISIS with Machine Learning and Big Data

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Machine learning and big data are the new BIG things going around in the world. They are being used for myriad purposes – better AI, apt malware detection, smart messenger apps, and lot, lot more. Topping that, they are being utilized by the Pentagon to eradicate the foundations of Islamic State militants and make the world a safer (and better) place to live in.

 
Pentagon Fights Off ISIS with Machine Learning and Big Data
 

This May, the Pentagon announced that it is undertaking its newly minted Algorithmic Warfare Cross Functional Team (AWCFT), codenamed Project Maven, with introducing Big Data and Machine Learning to boost the process of discovering actionable intelligence with the help of aerial imagery. “We’re not going to solve it by throwing more people at the problem…That’s the last thing that we actually want to do. We want to be smarter about what we’re doing,” Air Force Lt. Gen. John N.T. “Jack” Shanahan, director for defence intelligence for war fighter support told a leading defence news magazine.

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When Machines Do Everything – How to Survive?

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In the coming years, jobs and businesses are going to be impacted; reason AI. Today’s generation is very much concerned about how the bots will consume everything; from jobs to skills, the smart machines will spare nothing! It is true that machines are going to replace man-powered jobs – by using robots, mundane jobs can be performed in a flick of an eye freeing people working in bigger organisations to innovate and succeed.

 

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Curiosity is Vital: How Machine Inquisitiveness Improves the Ability to Perform Smartly

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What happens when a computer algorithm merges with a form of artificial curiosity – to solve precarious problems?

Meticulous researchers at the University of California, Berkeley framed an “intrinsic curiosity model” to make their learning algorithm function even when there is a lack of strong feedback signal. The pioneering model developed by this team visions the AI software controlling a virtual agent in video games in pursuit of maximising its understanding of its environment and related aspects affecting that environment. Previously, there have been numerous attempts to render AI agents’ curiosity, but this time the trick is simpler and rewarding.

The shortcomings of robust machine learning techniques can be solved with this mighty trick, and it could help us in making machines better at solving obscure real world problems.

Pulkit Agrawal, a PhD student at UC Berkeley, who pulled off the research with colleagues said, “Rewards in the real world are very sparse. Babies do all these random experiments, and you can think of that as a kind of curiosity. They are learning some sort of skills.”

Also read: Data Science – then and now!

Like several potent machine learning techniques rolled out in the past decade, Reinforcement Learning has brought in a phenomenal change in the way machine accomplish their things. It has been an intrinsic part of AlphaGo, a poster child of DeepMind; it helped playing and winning the complex board game GO with incredible skill and wit. As a result, the technique is now implemented to imbue machines with striking skills that might be impossible to code manually.

However, Reinforcement Learning comes with its own limitations. Agrawal pointed that sometimes it demands a huge amount of training in order to grasp a task, and the procedure can become troublesome, especially when the feedback is not immediately available. To simplify, the process doesn’t work for computer games where the advantages of specified behaviours is not just obvious. Hence, we call for curiosity!

Also read: After Chess, Draughts and Backgammon, How Google’s AlphaGo Win at Go

For quite some time now, a lot of research activity is going around on artificial curiosity. Pierre-Yves Oudeyer, a research director at the French Institute for Research in Computer Science and Automation, said, “What is very exciting right now is that these ideas, which were very much viewed as ‘exotic’ by both mainstream AI and neuroscience researchers, are now becoming a major topic in both AI and neuroscience,”. The best thing to watch now is how the UC Berkeley team is going to run it on robots that implement Reinforcement Learning to learn abstract stuffs. In context to above, Agrawal noted robots waste a nifty amount of time in fulfilling erratic gestures, but when properly equipped with innate curiosity, the same robot would quickly explore its environment and establish relationships with nearby objects.

Also read: CRACKING A WHIP ON BLACK MONEY HOARDERS WITH DATA ANALYTICS

In support of the UC Berkeley team, Brenden Lake, a research scientist at New York University who lives by framing computational models of human cognitive capabilities said the work seemed promising. Developing machines to think like humans is an impressive and important step in the machine-building world. He added, “It’s very impressive that by using only curiosity-driven learning, the agents in a game can now learn to navigate through levels.”

To learn more about the boons of artificial intelligence, and what new realms, it’s traversing across, follow us on DexLab Analytics. We are a leading Online Data Science Certification provider, excelling on online certificate course in credit analysis. Visit our site to enroll for high-end data analytics courses!

 

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ETL and ETL Testing: The Concepts Explained

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In this New Age, businesses pay maximum attention in collecting customer and transactional data. Businesses with draconian financial reporting and persistent audit requirements look up to ETL, as it offer an organized and integrated solution instead of relying on other apparent solutions like Hadoop.

 

 

ETL and ETL Testing: A Detailed Evaluation

 From Visually.

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How will IoT help Industrial Class?

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How will IoT help Industrial Class?

Internet of Things (IoT) is the new buzz these days. The new tide of connectivity goes beyond smartphones and laptops. It includes smart homes, smart cities, smart cars, connected wearables and tries to provide a “Connected Life”. People are increasingly becoming aware of the applications of IoT in their daily lives.

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However, little do they know about the application of IoT in Industries, commonly known as “Industrial IoT”. Through this blog, we would like to share our thoughts on how IoT can save time, energy and money in industries.

SUPPLY CHAIN MANAGEMENT

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Notable research firm, Gartner in its research highlighted that a thirty-fold increase in Internet-connected physical devices by the year 2020 will significantly alter the mechanism in which supply chain operates. For quite some time, ERP and Supply Chain Management have been going hand-in-hand. However, IoT will revolutionize the entire supply chain management process by smartly connecting people, processes, data and things through sensors and devices.

Through IoT, a firm can do the following tasks:

  • Real time fleet management – A firm can optimize its fleet routes by monitoring real time traffic conditions and save fuel costs.
  • Inventory Monitoring– A smart label can be attached to every product/ container so that the movement of every product/ container can be tracked. This will help in reducing the probability of stock out situations due to insufficient stock, theft, pilferage etc. 
  • Storage Condition Control– Temperature stability can be ensured with connected devices and sensors.
  • Predictive Maintenance– IoT can help in knowing about product issues in time to find solutions.

ENERGY MANAGEMENT

Nowadays, every firm is trying to reduce its ecological footprint. IoT can be helpful in achieving this goal through smart energy. A bulb or tube light in the factory can switch on automatically as soon as a worker passes by and switch off once the worker has left. This will help in saving electricity costs.

TIME MANAGEMENT

IoT can be helpful in reducing the overall time taken in production of goods and services. For example- Setup time can be reduced by switching on the machines before the workers arrive at the factory, thanks to connected machines and smart phones. Inventory monitoring and tracking time can also be reduced through IoT. IoT can also be useful in managing the workflow in an event of accident at the factory. In case of an accident, an alarm can be rung in the factory, providing all the relevant details about the accident to the workers. The work can then by diverted through some other route, or some other worker can be employed as soon as possible in place of the injured worker. All this will save time.

Another use can be spending less time on searching for equipments at the workplace. Since equipments and devices are interconnected and geographically tagged, workers can find equipments more easily instead of searching them around. Also, if workers know a piece of equipment has location-tracking, it acts as a deterrent from potential theft (the National Retail Federation estimated that in 2011, employee theft cost companies a whopping $34.5 billion).

Thus, IoT offers great opportunities for the industries, which ensures better and faster production of goods and management of processes. 

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Role of Self Service Analytics in Businesses

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Role of Self Service Analytics in Businesses

Self Service Analytics is proving useful for business users, who are working on business data without necessarily having a background in technology and statistics. It is essentially bridging the gap between trained data analysts and normal business users.

Following are the characteristics of Self Service Analytics:

  1. Business Users Independence:

Self Service Analytics reduces dependency on IT and Data warehousing teams, thereby reducing the turnaround time for a request made by a business user.

It does so by continuously collating and loading real time data into a singular stream without disparity, which is easily accessible through browsers. Thus, it helps business users in taking decisions on Real-Time basis.

This feature benefits organizations because vital decisions made within time can be more profitable as compared to the traditional way of analysing data, which may not be a good idea in respect to the urgency constraint.

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  1. Easier and Reduced Cost of Operations:

Often, the company’s data are fragmented and widespread across various divisions. This increases the headache of channelling the data meaningfully and in a wholesome manner.

Further to this, preparing reports using this data becomes a cumbersome job for the IT department or the department, which is serving such request. Hence, it may lead to increased cost of time or decreased quality of efficiency at which the operations have to run. However, many a times, these reports fail to give an overview of the operations in an organisation.

Self-service BI integrates data from different systems and delivers a “Single Version of Truth”. Accessing this data and running computations on it requires only a browser for access and eliminates the need to install, maintain and administer large-footprint software clients on each user’s workstation.

If Self Service Analytics is hosted on SaaS, it will further reduce the cost of machinery and maintenance associated with it. The provision for usage can be increased or decreased in no time according to the usage pattern. This really means that Self Service Analytics helps you adapt with time and Pay-Per-Use model, which is a leading trend in most of the industries.

  1. Resolving the conflict over accuracy:

Typically, a business user using Excel would have a local copy of data and run computations on it. He can merge and transform it by using various formulas and finally derive a conclusion.

This is dangerous because in live operations, data keeps changing and data integrity is at stake by working on local copies. Thus, accuracy in decision-making becomes a game of luck.

In Self Service BI, the data from the source is extracted, transformed and loaded into a unique data model, which goes with all operations. In this case, data integrity is assured. In addition, all business users have the same source of data, removing the risk that working with different local copies have.

Therefore, from the above stated facts, we can conclude that Self Service Analytics is a need for today’s businesses.

However, there are a few risks involved in Self Service Business Analytics:

  1. Loose corporate governance and make data available to business users directly may be taken advantage of in an undue manner.
  2. Business users may not be properly trained or skilled to make decisions.
  3. Relying heavily on any tool without some real life experience and insight into the background of that data can result into an impaired decision-making.

If all the above-mentioned risks are mitigated and proper corporate governance structure is in place, Self Service Analytics can be very beneficial for the success of any organization.

To excel in Self-Service Analytics, why not take up Machine Learning courses in Delhi from DexLab Analytics! They are informative, interesting and elaborate.





 

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