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Big Data Enhances Remote IT Support: Here’s How

Big Data Enhances Remote IT Support: Here’s How

Big data is the backbone of modern businesses. All their decisions are data driven. Firstly, information is aggregated from various sources, like customer viewing pattern and purchasing behavior. After this, the data is analyzed and then actionable insights are generated. Nowadays, most companies rely on some type of business intelligence tool. All in all, information collection is increasing exponentially.

However, in many cases the desire for information has gone too far. The recent scandal involving Facebook and Cambridge Analytica stands as an example. It has left people very insecure about their online activities. Fears regarding violation of privacy are rising; people are worried that their data is being monitored constantly and even used without their awareness. Naturally, everyone is pushing for improved data protection. And we’re seeing the results too – General Data Protection Regulation (GDPR) in EU and the toughening of US Data Regulations is only the beginning.

Although data organization and compliance have always been the foundation of IT’s sphere of activity, still businesses are lagging behind in utilizing big data in remote IT support. They have started using big data to enhance their services only very recently.

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Advantages of data-directed remote IT support

The IT landscape has undergone a drastic change owing to the rapid advancement of technology. The rate at which devices and software packages are multiplying, Desktop Management is turning out to be a nightmarish task. Big data can help IT departments manage this situation better.

Managing complexity and IT compliance

The key reasons behind maximum number of data breaches are user errors and missing patches. Big data is very useful in verifying if endpoints are on conformity with IT policies, which in turn can help prevent such vulnerabilities and keep a check on networks.

Troubleshooting and minimizing time-to-resolution

Data can be utilized to develop a holistic picture of network endpoints, ensuring the helpdesk process is more competent. By offering deeper insight into networks, big data allows technicians to locate root causes behind ongoing issues instead of focusing on recurring symptoms. The direct effect of this is an increase in first-call-resolution. It also helps technicians to better diagnose user problems.

Better end-user experience

Having in-depth knowledge about all the devices of a network means that technicians don’t have to control an end-user’s system to solve the issue. Also, this enables the user to continue working uninterrupted while the technician takes care of the problem from behind-the-scene. Thus, IT can offer a remedy even before the user recognizes there’s a problem. For example, a team engaged in collection of network data may notice that few devices need to be updated, which they can perform remotely.

Better personalization without damaging control

IT teams have always found it difficult to manage provisioning models, like BYOD (bring your own device) and COPE (corporate owned, personally enabled). But with the help of big data, IT teams can divide end users based on their job roles and also support the various provisioning models without compromising with control. Moreover, they constantly receive feedback, allowing them keep to a check on any form of abuse, unwanted activities and any changes in the configuration of a system.

Concluding:

In short, the organization as a whole benefits from data-directed remote support. IT departments can improve on their delivery service as well as enhance end-user experience. It gives users more flexibility, but doesn’t hamper security of IT teams. Hence, in this age of digital revolution, data-driven remote support can be a powerful weapon to improve a company’s performance.

Knowing how to handle big data is the key to success in all fields of work. That being said, candidates seeking excellent Big Data Hadoop training in Gurgaon should get in touch with DexLab Analytics right away! This big data training center in Delhi NCR offer courses with comprehensive syllabus focused on practical training and delivered by professionals with excellent domain experience.

 
Reference: https://channels.theinnovationenterprise.com/articles/how-big-data-is-improving-remote-it-support
 

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Big Data and Its Use in the Supply Chain

Big Data and Its Use in the Supply Chain

Data is indispensable, especially for modern business houses. Every day, more and more businesses are embracing digital technology and producing massive piles of data within their supply chain networks. But of course, data without the proper tools is useless; the emergence of big data revolution has made it essential for business honchos to invest in robust technologies that facilitate big data analytics, and for good reasons.

Quality Vs Quantity

The overwhelming volumes of data exceed the ability to analyze that data in a majority of organizations. This is why many supply chains find it difficult to gather and make sense of the voluptuous amount of information available across multiple sources, processes and siloed systems. As a result, they struggle with reduced visibility into the processes and enhanced exposure to cost disruptions and risk.

To tackle such a situation, supply chains need to adopt comprehensive advanced analytics, employing cognitive technologies, which ensure improved visibility throughout their enterprises. An initiative like this will win these enterprises a competitive edge over those who don’t.

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Predictive Analytics

 A striking combination of AI, location intelligence and machine learning is wreaking havoc in the data analytics industry. It is helping organizations collect, store and analyze huge volumes of data and run cutting edge analytics programs. One of the finest examples is found in drone imagery across seagrass sites.

Thanks to predictive analytics and spatial analysis, professionals can now realize their expected revenue goals and costs from a retail location that is yet to come up. Subject to their business objectives, consultants can even observe and compare numerous potential retail sites, decrypting their expected sales and ascertain the best possible location. Also, location intelligence helps evaluate data, regarding demographics, proximity to other identical stores, traffic patterns and more, and determine the best location of the new proposed site.

The Future of Supply Chain

Talking from a logistic point of view, AI tools are phenomenal – IoT sensors are being ingested with raw data with their aid and then these sensors are combined with location intelligence to formulate new types of services that actually help meet increasing customer demands and expectations. To prove this, we have a whip-smart AI program, which can easily pinpoint the impassable roads by using hundreds and thousands of GPS points traceable from an organization’s pool of delivery vans. As soon as this data is updated, route planners along with the drivers can definitely avoid the immoderate missteps leading to better efficiency and performance of the company.

Moreover, many logistics companies are today better equipped to develop interesting 3D Models highlighting their assets and operations to run better simulations and carry a 360-degree analysis. These kinds of models are of high importance in the domain of supply chains. After all, it is here that you have to deal with the intricate interplay of processes and assets.

Conclusion

 Since the advent of digital transformation, organizations face the growing urge to derive even more from their big data. As a result, they end up investing more on advanced analytics, local intelligence and AI across several supply chain verticals. They make such strategic investments to deliver efficient service across the supply chains, triggering higher productivity and better customer experience.

With a big data training center in Delhi NCR, DexLab Analytics is a premier institution specializing in in-demand skill training courses. Their industry-relevant big data courses are perfect for data enthusiasts.

 
The blog has been sourced fromwww.forbes.com/sites/yasamankazemi/2019/01/29/ai-big-data-advanced-analytics-in-the-supply-chain/#73294afd244f
 

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Big Data to Cure Alzheimer’s Disease

Big Data to Cure Alzheimer’s Disease

Almost 44 million people across the globe suffer from Alzheimer’s disease. The cost of the treatment amounts to approximately one percent of the global GDP. Despite cutting-edge developments in medicine and robust technology upgrades, prior detection of neurodegenerative disorder, such as Alzheimer’s disease remains an upfront challenge. However, a breed of Indian researchers has assayed to apply big data analytics to look for early signs of the Alzheimer’s in the patients.

The whip-smart researchers from the NBRC (National Brain Research Centre), Manesar have come up with a fierce big data analytics framework that will implement non-invasive imaging and other test data to detect diagnostic biomarkers in the early stages of Alzheimer’s.

The Hadoop-powered data framework integrates data from brain scans in the format of non-invasive tests – magnetic resonance spectroscopy (MRS), magnetic resonance imaging (MRI) and neuropsychological test results – by employing machine learning, data mining and statistical modeling algorithms, respectively.

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The framework is designed to address the big three Vs – Variety, Volume and Velocity. The brain scans conducted using MRS or MRI yields vast amounts of data that is impossible to study manually or analyze data of multiple patients to determine if any pattern is emerging. As a result, machine learning is the key. It boosts the process, says Dr Pravat Kumar Mandal, a chief scientist of the research team.

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The researchers are found using data about diverse aspects of the brain – neurochemical, structural and behavioural – accumulated through MRS, MRI and neuropsychological mediums. These attributes are ascertained and classified into collectives for clear diagnosis by doctors and pathologists. The latest framework is regarded as a multi-modalities-based decision framework for early detection of Alzheimer’s, clinicians have noted in their research paper published in journal Frontiers in Neurology. The project has been termed BHARAT and has been dealing with the brain scans of Indians.

The new framework integrates unstructured and structured data, processing, storage, and possesses the ability to analyze volumes and volumes of complex data. For that, it leverages the skills of parallel computing, data organization, scalable data processing and distributed storage techniques, besides machine learning. Its multi-modal nature helps in classifying between healthy old patients with mild cognitive impairment and those suffering from Alzheimer’s.

Other such big data tools for early diagnostics are only based on MRI images of patients. Our model incorporates neurochemical-like antioxidant glutathione depletion analysis from brain hippocampal regions. This data is extremely sensitive and specific. This makes our framework close to the disease process and presents a realistic approach,” says Dr Mandal.

As endnotes, the research team comprises of Dr Mandal, Dr Deepika Shukla, Ankita Sharma and Tripti Goel, and the research is supported by the adept Ministry of Department of Science and Technology. The forecast predicts the number of patients diagnosed with Alzheimer is expected to cross 115 million-mark by 2050. Soon, this degenerative neurological disease will pose a huge burden on the economies of various countries; hence it’s of paramount importance to address the issue now and in the best way possible.

 

The blog has been sourced from www.thehindubusinessline.com/news/science/big-data-may-help-get-new-clues-to-alzheimers/article26111803.ece

 

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How Google Is Fighting Floods in India with AI

How Google Is Fighting Floods in India with AI

Of late, the search engine giant, Google made a slew of announcements tailor-made for India focusing on new-age technologies, including Artificial Intelligence and Machine Learning. They are to improve response time to natural disasters, such as flood along with address healthcare challenges.

At their recently conducted annual flagship conference Google For India 2018, the search engine giant also revealed the company is eager to use crisis response and SOS alerts to predict natural disasters. Speaking to the context, Rajan Anandan, VP, India and SEA Sales and Operations at Google stated that technology does come to rescue during extraordinary conditions.

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He further added, “India has gone online to rally behind the victims of the Kerala and Karnataka floods. Our Crisis Response team turned on SOS alerts on Google Search in English and Malayalam, and activated Person Finder to help people search for family and friends. Locations of flood relief resources like shelters are being shared on Google Maps. Outside of the tech support, Google.org and Googlers are contributing over $1 million to support relief and recovery efforts. And others are also donating towards the Kerala flood relief on Tez.”

Floods are ravaging; especially in countries India, Bangladesh and China. It’s for them that Google considered it’s high time to devise something to prevent disasters happening in these countries. Thus, the team started seeking ways to implement AI for flood prediction. The recent Kerala flood was an eye-opener. Hundreds have lost their lives and thousands are still living in makeshift relief camps. The numbers say more than 7.8 lakh people are said to be living in these camps across Kerala.

To offer help, Goggle has initiated a steady stream of measures to assist the state. It has activated SOS alerts on Google search, which hooked all the response numbers and emergency resources in languages, English and Malayalam.

Talking about the technology launch, Google Technical Project Manager (TensorFlow) Anitha Vijayakumar was found saying, “We have been doing AI research to forecast and reduce the impact of floods… Floods are the most common disaster on the planet, and with adequate warning, we can greatly reduce the impact of floods. The current modelling systems are only physics-based, and the data is not detailed enough, while Google is using a system that combines physics modelling plus AI learning, and combines that with elevation and satellite map data.”

In addition, “We also activated Person Finder in English and Malayalam, to help people search and track family and friends – on last count, there were 22,000 records in person finder. We also extended this information on Google Maps to aid the rescue efforts,” said Rajan Anandan, Vice President of Google (South East Asia and India).

He further added that Google Tez’s (the notable payment) donation drive has so far raised USD 1.1 million towards Kerala Chief Minister Relief Fund. Also, Googlers and Google.org has donated USD 1 Million for recovery schemes and relief measures.

Now, that you are reading this blog, it means you are interested in the broad scopes of artificial intelligence and power it brings with it. Get enroll in Big Data Hadoop training in Gurgaon; DexLab Analytics offer state of the art Big Data Hadoop certification courses that’ll take you a step closer to fulfilling your dreams.

 

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6 Indian Union Ministries That Are Using Artificial Intelligence

6 Indian Union Ministries That Are Using Artificial Intelligence

It’s no brainer; artificial intelligence has seeped deep into our lives and it has even caught the attention of Indian government. Indian government initiatives are proof of that. The NDA-led BJP government is an admirer of new technology and has given enough importance to AI by setting up an AI Task Force to arm India for the Industrial Revolution 4.0.

In fact, if you follow through a series of events or speeches, you’ll find how frequently our Prime Minister, Narendra Modi projects India and his government to be technologically-driven. In this blog, we’ll share how our top 6 Union Ministries are using Artificial Intelligence on a wider scale for better economy and powerful country presence:

Ministry of Defense

AI Task Force of the Ministry of Defense led by Tata Sons Chairman N Chandrasekaran filed its final report to Defense Minister Nirmala Sitharaman about employing AI for military superiority. The report includes recommendations regarding making India AI-empowered, both in terms of offensive and defensive needs, across naval, aviation, cyber, land, nuclear and biological warfare verticals.

NITI Aayog (the former Planning Commission)

The National Institution for Transforming India recently identified 5 sectors, namely ealthcare, agriculture, education, smart cities and infrastructure, smart mobility and transportation where profound importance will given towards AI implementation to serve societal needs.

Ministry of Information and Broadcasting

Recently, BECIL (Broadcast Engineering Consultants India Limited), functioning under the Ministry of Information and Broadcasting unveiled a tender showing the present government is more likely to take public opinion and media seriously. The government has chalked out a proposal for a respective “technology platform”, which would tap into public emotions by analyzing social media blogs, accounts, posts and even emails to promote nationalism and negate any media bickering by India’s adversaries.

Ministry of Railways

Indian Railways has been in a line of fire for its food catering services. Say thanks to Artificial Intelligence – AI is transforming the way the food is prepared. Not only is it revamping the entire food menu in trains but also promoting a greener environment by going bio-degradable and delivering food in environment-friendly containers.

Ministry of Home Affairs

First of its kind, Intelligence Traffic Management System is going to be installed by the Delhi Police, under the supervision of Home Ministry. This initiative will initiate smart traffic signals, with the help of AI and their first phase is going to be completed by April 2019.

Ministry of External Affairs

With intent to enhance the flow of information between countries, the Ministry of External Affairs had recently conducted a confidential meeting including global AI stalwarts to discuss how to drag attention of Indian Diaspora.

A quick bite: Niti Aayog, under the guidance of CEO Amitabh Kant has been a key stimulator of numerous digital campaigns across the country, including Aadhaar, encompassing biometric programme and India Chain Project.

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The blog has been sourced from – analyticsindiamag.com/7-indian-union-ministries-who-have-embraced-artificial-intelligence-big-time

 

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Cryptojacking: How Businesses Can Protect Systems from This Latest Cyber Threat

Cryptojacking: How Businesses Can Protect Systems from This Latest Cyber Threat

The rising threat of cyber attacks and the sophistication of these crimes have created a frightening security situation all over the world. The cases of data and privacy breach are increasing every day. Both private and public sector are at risk and understandably the average internet user is very paranoid. Cybercriminals keep innovating new ways to take advantage of security vulnerabilities present in systems.

Cryptojacking is one such cyber threat that has targeted countless unsuspected users all around the world. Particularly in India, cryptojacking has become a pressing problem. According to a recent study by Quick Heal Technologies, from January to May 2018, nearly 3 million cryptojacking cases have been reported.

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What is Cryptojacking?

Cryptojacking is a method of hacking into systems and illegally using them to mine cryptocurrency. Malicious scripts are loaded into machines without the knowledge of owners. The group or individual that loads the malicious program reaps the rewards of cryptomining activities, while the owner of the machine isn’t provided any kind of compensation.

There are two types of processes used to carry out cryptojacking attacks:

In the first process, a cryptomining code is installed in the compromised system by means of an infected file.

In the second method, a website or online ad is infected with a JavaScript-based cryptomining script. When users click on this link, the scrip auto-executes itself.

Why is Cryptojacking So Challenging for Businesses?

The malicious script transmits processing power from the compromised machine to the unauthorized cryptocurrency mining. This affects the computer in the following ways:

  • Slows down the system
  • Causes the machine to lag
  • Some applications become completely inaccessible
  • Resource-intensive operations related to cryptomining damage the hardware of an infected system and at times even cause it to crash repeatedly.

Cryptojacking is a serious business hazard. These disruptions result in downtime and IT tickets, which basically cost the business a lot of money. Global businesses lose billions of dollars due to IT downtime. Infected systems consume huge amounts of electricity and hence the operational costs increase significantly. Bottom line, cryptojacking eats away business revenues, which if taken precautions may be avoided.

How to Protect from Cryptojacking Attacks?

The modern cyber-attack landscape evolves every minute. In the face of such dynamism, it is absolutely essential to adopt a multi-layered approach for preserving IT security. The need of the hour is to invest in advanced security solutions. These solutions must include the following features:

Endpoint Security: In order to protect endpoints from cryptojacking a robust Endpoint Security solution with cutting-edge features like behavior based detection and antivirus is necessary.

Web Filtering: Web Filtering includes a set of tools that can be customized to safeguard your business network from suspicious websites. Distrustful websites are blocked and users are prevented from accessing them.

Network Monitoring: This is a tool that is able to detect huge surges in processor activity, which is a well-known symptom of a cryptojacked device. It helps network administrators keep a close eye on data anomalies.

Mobile Device Management (MDM): Business users depend on mobile phones for conveniently carrying out activities. Hence, deploying a robust MDM solution is important for preventing this type of hijacking.

Apart from these, businesses must ensure basic security hygiene, such as installing a web security solution for the safety of visitors on their website and also carry out patching of latest security updates. For example, SecBI has developed an artificial intelligence solution that analyzes network data and identifies cryptojacking threats.

For more blogs on the latest technical innovations, follow the premier big data Hadoop training instituteDexLab Analytics. Do take a look at the course details for big data Hadoop certification in Delhi.

 

Reference: cio.economictimes.indiatimes.com/tech-talk/how-businesses-can-secure-their-systems-from-cryptojacking/3175

 

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Tapping Into Big Data for Better Talent Acquisition

Tapping Into Big Data for Better Talent Acquisition

There are many variables that need to be considered while making hiring decisions. Most importantly, there’s need to fill skill gap. Other factors are candidate behavior and financial aspects of hiring, like cost for training new employees. Big data and analytics help form valuable insights into the job market. Consider the example of IBM acquiring the services of consulting firm Kenexa. It was used to access data of 40 million workers in order to find the personality trait most suitable for a sales job. All kinds of information starting from the workers’ job applications to managerial level was analyzed and it was determined that ’persistence’ is the most valued trait.

Here are some important ways big data helps firms attract promising candidates:

Automate HR Affairs

Talent Acquisition encompasses a wide variety of tasks and when HR teams work in tandem with AI then many day-to-day tasks gets simplified. It helps with tasks like filtering and tracking application status of candidates, getting new hires onboard and making future decisions about employees by analyzing data of previous employees. Data enabled systems saves a lot of time and makes tedious tasks much easier.

Predictive Analytics for Better Hiring Decisions

Hiring professionals need 360 degree information about a particular situation in order to make the best decision possible. They need to analyze everything starting from the human capital requirement in the organization to the economics. Big data enables them to form a clear idea about the skill gaps in the company’s workforce, analyze current trends in the market, follow the financial KPI’s and demographic traits associated with hiring, set the hiring quota and identify the skills and talents to look for in new hires.

Discard ‘’Eleventh Hour’’ Hiring Method

The urgency to fill skill gaps often pressurizes HR professionals to make quick hires, which can be impulsive and not the best. With the help of predictive analytics, these last minute situations can be completely avoided. It allows HR teams to form long-term hiring strategies that align with company goals and also enables them to make timely hires. Using the power of big data, you can be aware of the future needs of your company and job market trends. Hence, it helps eliminate panic situations where you make a hire only to realize later that he/she doesn’t fit the bill.

Social Media for Insights

Big data helps firms attract the right candidates that fit a role. The hard data available on the social media platforms of promising candidates and their search behavior online give organizations crucial information that help them make right decisions. Talent Bin is one of the many employment websites that use information from social media to form insights.

Targeted Job Ads

With the help of analytics, companies can create target groups and rope them in by showing relevant ads. For example, if there’s a financial service provider who enjoys a large talent network interested in marketing on LinkedIn, then they can take this opportunity to post marketing-specific job advertisements. Many potential candidates might find these posts engaging and the company will find the right fit for the job.

Wrapping up, we can say that big data has opened up fresh avenues to make better hires. The influence of big data in every aspect of the modern corporate sector is truly astounding. The smartest candidates are enrolling for big data courses to build skills that sell the most in today’s world of work. For expert-guided big data Hadoop training in Gurgaon, visit DexLab Analytics.

 

Reference: insidebigdata.com/2018/07/20/big-data-talent-acquisition-effective-synergy-make-better-hires

 

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How Can Big Data Tools Complement a Data Warehouse?

How Can Big Data Tools Complement a Data Warehouse?

Every person believes that he/she is above average. Businesses feel the same way about their best asset— data. They want to believe that their big data is above average and perfect for implementing advanced big data tools. But, that’s not the case always.

Do you really need big data tools?

In the data world, big data tools like Hadoop Spark and NoSQL are like freight trains delivering goods. Freight trains are powerful, but they’ve limited routes and a slow start. They are great for delivering goods in bulk regularly. However, if you need a swift delivery, freight train might not be the best choice.

So firs of all, it is important to understand if there’s a big data scenario in your business or not.

A 100 times increase in data velocity, volume or variety indicates that you have a big data situation at hand. For example, if data velocity increases to hundreds of thousands of transactions per hour from thousands of transactions, or if the data sources shoot up from dozens to hundreds, you can safely conclude that your business is dealing with big data.

In such scenarios, you are likely to get frustrated with traditional SQL tools. A complete revamp or moderate tuning of existing big data tools is needed to effectively handle such massive data sets.

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What tools to use?

The tool to be used depends on the task at hand. For main business outcomes like sales, payments, etc., traditional reporting tools employed within the data warehouse architecture are suitable. For secondary business outcomes like following the customer journey in detail, tracking browsing history and monitoring device activity, big data tools within data warehouse are necessary. In a data warehouse these events are aggregated into models that show the summarized business processes.

Incorporating Big Data Tools in Data Warehouse

Consider an alarm company with sensors that are connected though the internet across an entire country. Storing the response of individual sensors in a SQL data warehouse would incur huge expenses, but no value. An alternative storage solution is retaining this information in data lake environments that are cheaper and later aggregating them in a data warehouse. For example, the company could define sensor events that constitute a person locking up a house. A fact table recording departures and arrivals could be stoked up in a data warehouse as an aggregate event.

There are many other use cases. Some are given below:

Sum up and filter IoT data: A leading bed manufacturing company uses biometric sensors in their range of luxury mattresses. Apache Hadoop could be used to store individual sensor readings and Apache Spark can be employed to amass and filter signals. The aggregated data in data warehouses can be used to create time-trended reports once the boundary metrics are surpassed.

Merge real-time data with past data: Financial institutes need live access to market data. However, they also need to store that data and use it for identifying historical trends in future. Merging these two types of data with tools like Apache Kafka or Amazon Kinesis is important because, with these tools the data can be directly streamed to visualization tools and there’s hardly any delay.

The ultimate goal is to form a balance between the two sides of the data pipeline. While it is important to collect as much raw data about customers as possible, it is equally important to use the right tool for the right job.

To read more blogs on the latest developments in the field of big data, follow DexLab Analytics. We are a premier Hadoop training institute in Gurgaon. To aid your big data dreams, we have started a new admission drive #BigDataIngestion where we offer flat 10% discount to all students interested in our big data Hadoop courses. Enroll now!

 

Reference: https://tdwi.org/articles/2018/07/20/arch-all-5-use-cases-integrating-big-data-tools-with-data-warehouse.aspx

 

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The Future of Humanity Lies in Big Data

The Future of Humanity Lies in Big Data

The World Economic Forum Annual Meeting 2018 was held in Davos, Switzerland. Here politicians, decision-makers from the world’s largest companies, and thought leaders come together to discuss about pressing global challenges. In this important platform, the opening words of historian, professors and famous author Yuval Harari were these— ‘’ we are probably the last generations of Homo sapiens.’’

He went on to explain that the new entities that humans will eventually evolve into will differ a lot more from the modern man than we did from our predecessors, the Neanderthals. However, the new species won’t be products of natural evolution of human genes, rather the result of humans engineering bodies and brains.

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Harari said that in future, the power will lie in the hands of those who control data. Data is the most important asset in the world and has redefined the prerequisites of power and dominance. Earlier, the ownership of land and subsequently machinery separated humans into aristocrats and commoners, capitalists and workers. However, in the modern age data is the determining asset. This is reflected in the biggest companies of the world. Out of ten of the leading companies in the world, six are tech firms that deal with enormous amounts of data, namely Apple, Microsoft, Amazon, Alphabet, Tencent and Facebook. The fact that these companies are only around two decades old suggests the role big data played in their growth.

Technology has advanced to the extent that data can be used to hack not just computers but also human beings. It takes only two things- data and computing power. Computing power is advancing with enormous speed. Today, the processing powers of mobile phones we use are greater than the best computers from a few decades ago. At the same time, digital information is ever increasing. Humans generate an average of 2.5 million terabytes of data in a day!

The data humans generate is mostly in unstructured form, especially the data that comes from online surveys and social media platforms. However, if analyzed, this data can reveal a lot about the personality of the person generating the data. It is layered with meaning and very open to interpretation. Understandably, analysts are focusing more and more on making sense of this unstructured data.

Hacking the human mind with algorithms

Through machine learning, smart artificial intelligence and deep learning, it is now possible to mine volumes of data and find patterns that earlier went unnoticed to human minds, which are ‘biologically limited’. Right kind of data and the power of computers can be utilized to develop algorithms that know more about people than they do themselves. After all, humans are just biochemical algorithms and the amalgamation of neuroscience and artificial intelligence has enabled the creation of algorithms that help understand the mechanics of human mind better than ever before.

In the words of Harari— ‘’As you surf the internet, as you watch videos or check your social feed, the algorithms will be monitoring your eye movements, your blood pressure, your brain activity, and they will know.’’

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