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Enjoy 10% Discount, As DexLab Analytics Launches #BigDataIngestion

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Enjoy 10% Discount, As DexLab Analytics Launches #BigDataIngestion

This summer, DexLab Analytics, a pioneering analytics training institute in Delhi is back in action with a whole new admission drive for prospective students: #BigDataIngestion with exclusive discount deals on offer. With an aim to promote an intensive data culture, we have launched Summer Industrial Training on Big Data Hadoop/Data Science. An exclusive 10% discount is on offer for all interested candidates. And, the main focus of the admission drive is on Hadoop, Data Science, Machine Learning and Business Analytics certification.

Data analytics is deemed to be the sexiest job of the 21st century; it’s comes as no surprise that young aspirants are more than eager to grasp the in-demand skills. Especially for them and others, DexLab Analytics emerges as a saving grace. Our state of the art certification training is completely in sync with the vision of providing top-of-the-line quality analytics coaching through fine approaches and student-friendly curriculum.

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That being said, #BigDataIngestion is one of its kinds; while Hadoop and Data Science modules are targeted towards B. Tech and B.E students, Data Science and Business Analytics modules are exclusively oriented for Eco, Statistics and Mathematics students. The comprehensive certification courses help students embark on a wishful journey across various big data domains and architectures, triggering high-end IT jobs, but to avail the high-flying discount offer, the students need to present a valid ID card, while enrolling for the courses.

We are glad to announce that already the institute has gathered a good reputation through its cutting edge, open-to-all demo sessions. The demo sessions has helped countless prospective students in understanding the quality of courses and the way they are being imparted. Now, the new offer announced by the team is like an icing on the cake – 10% discount on in-demand big data courses sounds too alluring! And the admission procedure is also as easy as pie; you can either drop by the institute in person, or else can opt for online registration.

In this context, the spokesperson of DexLab Analytics stated, “We are glad to play an active role in the process of development and condoning of data analytics skills amongst the data-friendly students’ community of the country. We go beyond traditional classroom training and provide hands-on industrial training that will enable you to approach your career with confidence”. He further added, “We’ve always been more than overwhelmed to contribute towards the betterment of skilled human resources of the nation, and #BigDataIngestion is no different. It’s a summer industrial training program to equip students with formidable data skills for a brighter future ahead.”

For more information or to register online, click here: DexLab Analytics Presents #BigDataIngestion

#BigDataIngestion: DexLab Analytics Offers Exclusive 10% Discount for Students This Summer

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A Comprehensive Guide on Clustering and Its Different Methods

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A Comprehensive Guide on Clustering and Its Different Methods

Clustering is used to make sense of large volumes of data, structured or unstructured, by dividing the data into groups. The members of a group are ‘’similar’’ between them and ‘’dissimilar’’ to objects in other groups. The similarity is based on characteristics such as equal distances from a point or people who read the same genre of book. These groups with similar members are called clusters. The various methods of clustering, which we shall be discussing subsequently, help break up data into logical groupings before analyzing the data more deeply.

If a CEO of a company presents a broad question like- ‘’ Help me understand our customers better so that we can improve marketing strategies’’, then the first thing analysts need to do is use clustering methods to the classify customers. Clustering has plenty of application in our daily lives. Some of the domains where clustering is used are:

  • Marketing: Used to group customers having similar interests or showing identical behavior from large databases of customer data, which contain information on their past buying activities and properties.
  • Libraries: Used to organize books.
  • Biology: Used to classify flora and fauna based on their features.
  • Medical science: Used for the classification of various diseases.
  • City-planning: identifying and grouping houses based on house type, value and geographical location.
  • Earthquake studies: clustering existing earthquake epicenters to locate dangerous zones.

Clustering can be performed by various methods, as shown in the diagram below:

Fig 1

The two major techniques used to perform clustering are:

  • Hierarchical Clustering: Hierarchical clustering seeks to develop a hierarchy of clusters. The two main techniques used for hierarchical clustering are:
  1. Agglomerative: This is a ‘’bottom up’’ approach where first each observation is assigned a cluster of its own, then pairs of clusters are merged as one moves up the hierarchy. The process terminates when only a single cluster is left.
  2. Divisive: This is a ‘’top down’’ approach wherein all observations start in one cluster, and splits are performed recursively as one moves down the hierarchy. The process terminates when each observation has been assigned a separate cluster.

Fig 2: Agglomerative clustering follows a bottom-up approach while divisive clustering follows a top-down approach.

  • Partitional Clustering: In partitional clustering a set of observations is divided into non-overlapping subsets, such that each observation is in exactly one subset. The main partitional clustering method is K-Means Clustering.

The most popular metric used for forming clusters or deciding the closeness of clusters is distance. There are various distance measures. All observations are measured using one particular distance measure and the observation having the minimum distance from a cluster is assigned to it. The different distance measures are:

  • Euclidean Distance: This is the most common distance measure of all. It is given by the formula:

Distance((x, y), (a, b)) = √(x – a)² + (y – b)²

For example, the Euclidean distance between points (2, -1) and (-2, 2) is found to be

Distance((2, -1), (-2, 2)) 

  • Manhattan Distance:

This gives the distance between two points measured along axes at right angles. In a plane with p1 at (x1, y1) and p2 at (x2, y2), Manhattan distance is |x1 – x2| + |y1 – y2|.

  • Hamming Distance:

Hamming distance between two vectors is the number of bits we must change to convert one into the other. For example, to find the distance between vectors 01101010 and 11011011, we observe that they differ in 4 places. So, the Hamming distance d(01101010, 11011011) = 4

  • Minkowski Distance:

The Minkowski distance between two variables X and Y is defined as

The case where p = 1 is equivalent to the Manhattan distance and the case where p = 2 is equivalent to the Euclidean distance.

These distance measures are used to measure the closeness of clusters in hierarchical clustering.

In the next blogs, we will discuss the different methods of clustering in more details, so make sure you follow DexLab Analytics– we provide the best big data Hadoop certification in Gurgaon. Do check our data analyst courses in Gurgaon.

 

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How Big Data is Revolutionizing Political Campaigns in America

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How Big Data is Revolutionizing Political Campaigns in America

No doubt that big data is altering the manner in which politicians win elections in America, but it is also breaking American politics. So was the verdict in a column by NBC’s Chuck Todd and Carrie Dann.

According to Todd and Dann, recent technological advancements give access to detailed voter information and demographic data, like what they watch, what they shop and what they read; campaign initiators are completely aware of the preferences of voters. Hence, it enables them to target people who are most likely to vote for them through ads and other relevant content. They don’t feel the need to persuade the ones who are less likely to agree with their ideologies. Clearly, this is a crisis situation that fuels polarization within a governing system. It is encouraging campaigns to appeal to their most likely supporters rather than all their constituents. Also, this process is cheaper and faster.

Eitan Hersh, a notable professor of political science at Yale University conducted research on the role of big data and modern technology in mobilizing voters. So, let’s find out if his research work indicates the situation to be as adverse as Todd and Dann claims it to be.

New sources of data:

Earlier, campaigns relied on surveys to generate their data sets, which were based on a sample of the entire population. Now campaigns can use data that is based on the entire population. The data sets that are looked into include voter registration data, plenty of public datasets and consumer databases. Zonal data, like neighborhood income, can be accessed via the Census Bureau. Information about a voter, like her party affiliation, gender, age, race and voting history is often listed in public records. For example, if a democratic campaign is aware that a person has voted for a Democratic party previously, is Latino or of African origin and is under 25 years, then it is highly probable that this person will vote for them.

Once campaigns chalk out their team of supporters, they employ party workers and tools like mails and advertisements to secure their votes.

Hacking the electorate:

According to Eitan Hersh, it is truly impossible to completely understand the interests of the entire population of voters. However, campaigns are focusing heavily on gathering as much data as possible. The process consists of discovering new ways existing data can be utilized to manipulate voters; asking the right questions; predicting the likeliness of a group to vote for a particular candidate, etc. They need to find sophisticated ways to carry out these plans. The ever increasing volume of data is definitely aiding these processes. Campaigns can now customize their targeting based on individual behavior instead of the behavior of a standard constituent.

Types of targeting:

There are chiefly 4 methods of targeting, which are not only used for presidential elections but also for targeting in local elections. These are:

  1. Geographic targeting: This helps target people of a particular zip code, town or city and prevents wastage of money, as ads are focused on people belonging to a specific voting area.
  2. Demographic targeting: This helps targeting ads to specific groups of people, such as professionals working in blue-chip companies, men within ages 45 and 60 and workers whose salaries are within $60k per year for example.
  3. Targeting based on interest: For example, ads can be targeted to people interested in outdoor sports or conservation activities.
  4. Targeting based on behavior: This is basically the process in which past behavior and actions are analyzed and ads are structured based on that. Retargeting is an example of behavioral targeting where ads are targeted to those who have interacted with similar posts in the past.

To conclude, it can be said that victory in politics involves a lot more than using the power of big data to reduce voters to ones (likely voters) and zeros (unlikely voters). Trump’s victory and Clinton’s defeat is an example of this. Although, Clinton targeted voters through sophisticated data-driven campaigns, they might have overlooked hefty vote banks in rural areas.

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To read more interesting blogs on big data and its applications, follow Dexlab Analytics – we provide top-quality big data Hadoop certification in Gurgaon. To know more, take a look at our big data Hadoop courses.

References: 

https://www.vox.com/conversations/2017/3/16/14935336/big-data-politics-donald-trump-2016-elections-polarization

https://www.entrepreneur.com/article/309356

 

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Big Data Could Solve Drug Overdose Mini Epidemic

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Big Data Could Solve Drug Overdose Mini Epidemic

Big data has become an essential part of our everyday living. It’s altering the very ways we collect and process data.

Typically, big data in identifying at-risk groups also shows signs of considerable growth; the reasons being easy availability of data and superior computational power.

The issue of overprescribing of opioids is serious, and over 63000 people has died in the United States last year from drug overdose, out of which more than 75% of deaths occurred due to opioids. Topping that, there are over 2million people in the US alone, diagnosed with opioid use disorder.

But of course, thanks to Big Data: it can help physicians take informed decisions about prescribing opioid to patients by understanding their true characteristics, what makes them vulnerable towards chronic opioid-use disorder. A team from the University of Colorado accentuates how this methodology helps hospitals ascertain which patients incline towards chronic opioid therapy after discharge.

For big data training in Gurgaon, choose DexLab Analytics.

Big Data offers helps

The researchers at Denver Health Medical Center developed a prediction model based on their electronic medical records to identify which hospitalized patients ran the risk of progressing towards chronic opioid use after are discharged from the hospital. The electronic data in the record aids the team in identifying the number of variables linked to the advancement to COT (Chronic Opioid Therapy); for example, a patient’s history of substance abuse is exposed.

As good news, the model was successful in predicting COT in 79% of patients and no COT in 78% of patients. No wonder, the team claims that their work is a trailblazer for curbing COT risk, and scores better than software like Opioid Risk Tool (ORT), which according to them is not suitable for hospital setting.

Therefore, the prediction model is to be incorporated into electronic health record and activated when a healthcare specialist orders opioid medication. It would help the physician decipher the patient’s risk for developing COT and alter ongoing prescribing practices.

“Our goal is to manage pain in hospitalized patients, but also to better utilize effective non-opioid medications for pain control,” the researchers stated. “Ultimately, we hope to reduce the morbidity and mortality associated with long-term opioid use.”

As parting thoughts, the team thinks it would be relatively cheaper to implement this model and of great support for the doctors are always on the go. What’s more, there are no extra requirements on the part of physicians, as data is already available in the system. However, the team needs to test the cutting edge system a number of times in other health care platforms to determine if it works for a diverse range of patient populations.

On that note, we would like to say DexLab Analytics offers SAS certification for predictive modeling. We understand how important the concept of predictive analytics has become, and accordingly we have curated our course itinerary.

 

The blog has first appeared on – https://dzone.com/articles/using-big-data-to-reduce-drug-overdoses

 

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How Data Exhaust is Leveraged for Your Business

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How Data Exhaust is Leveraged for Your Business

Big data is the KING of corporate kingdom. Every company is somehow using this vital tech tool; even if they are not using it, they are thinking of it.

A 2017 survey says, around 53% of companies were relying on big data for their business operations. Each company focuses on a particular variant of data. Some of the data types are considered most important, while others are left out. Now what happens to the data that is kept aside?

Data exhaust can be a valuable addition for a company – if leveraged properly.

Let’s Take Your Data Dreams to the Next Level

Explaining Data Exhaust

It entirely deals with the data that is leftover but produced by the company itself. Keep in mind, when you try collect information from a specific set of data, a whole lot of information is also collected at the same time. So, many organizations might be sitting on a gold mine of data but without acknowledging the importance of that data. In instances like this, data exhaust can be very helpful across numerous business development channels.

Market Research

The best way to use data exhaust is through extensive market research. Know your audience is the key. Customers are crucial for effective marketing and product development. Nevertheless, the former involves manual research as well as analytical research, which once again leads us to analytics.

Through data exhaust, you get to know everything your customers do on your website – thus, can understand what they like better.

Cyber Security

As a potent threat, cyber crime results into potential costs to businesses all across the world. So, what role does data exhaust play? At best, it can help determine risk across different databases to develop superior cyber security plan.

Product Development

Importantly, businesses work on a plethora of projects at the same time. As a result, the issue of time crunch pops up. No one can do everything all at once, and data exhaust helps in sharpening whatever is important. Like, if your excess data says that most of your viewers visit your site through mobile device, it’s better to develop a mobile app to serve the customers better.

All Data Is Not Important

All data is not useful. Though data exhaust is useful, yet there would be times when you will come across bad data. You need to shed off those data, and get rid of data of that manner that is meaningless. Ask data experts which data to keep and which is irrelevant. Data that is of no use needs to be destroyed, because a company cannot keep trash for long.

Be Responsible for Data

Its clear data exhaust is all good and great for business, but it’s always suggestible to be cautious and responsible. There can be many legal implications, hence its suggestible to consult a data professional who have the desired know-how, otherwise things can get a bit complicated.

In this world of competitive technology, businesses have to be very careful about how they are using data to avoid any kind of negative outcomes. Be responsible and use data correctly; big data help frame a highly effective business strategy.

Looking for good big data courses? We have good news rolling your way – DexLab Analytics offers excellent big data training in Gurgaon. If interested, check out the course itinerary RN.

The blog is sourced from – http://dataconomy.com/2018/03/how-data-exhaust-can-be-leveraged-to-benefit-your-company

 

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Discover: Interesting Ways Netflix Relies on Big Data

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Discover: Interesting Ways Netflix Relies on Big Data

Netflix boasts of over 100 million subscribers – a humongous wealth of data is stored and analyzed to enhance user experience. Big data makes Netflix the King of Stream; it keeps the customers engaged and content.

Big data recommends Netflix a list of programs that interests the viewers and this system actually influences 80% of content that is available on Netflix. Estimates say the cutting edge algorithms save $1 billion a year in value from customer retention – undoubtedly, a whopping figure for the entertainment industry.

Big data is used extensively all through Netflix application, BUT the Holy Grail is the prediction part: what the customers want to watch and enjoy matters the most. Moreover, big data is the fuel that powers up the recommendation engines that are created to serve the purpose.

netflix-and-devices-243

Healthy prediction of viewing habits

Efforts started way back in 2006, when Netflix was primarily into DVD-mailing business. It initiated the Netflix prize, rewarding $1 million to any group, which can devise the best algorithm to predict how a customer would rate a particular movie, based on previous ratings. Today, though the algorithms are constantly updated, but the principles still remain a key characteristic of a recommendation engine.

In the beginning, analysts were left with very little data about their customers, but as soon as streaming became more mainstream, new data points about their customers became easily available. What affects a particular movie had on a viewer could be assessed, as well as models were built to predict the ‘perfect storm’ situation for customers who were served with the movies they like.

Infographic-Netflix-knows-when-youre-Hooked

Identifying the next smashing series

Of late, Netflix has broadened its scope to include content creation, instead of limiting itself to being a distribution method for movie studios and other channels. This strategy is of course backed by meaningful data – which highlighted how its viewers are hungry for content directed by David Fincher and starring Kevin Spacey.

Every minute part of the production of the series is structured on data, including the colors used on the cover image of the series to draw in subscribers.

Netflix

For a quality experience

Netflix takes the quality aspect into great consideration. It closely monitors and analyzes the various factors that affect user behavior. Even, it develops models to explore how they perform. While, a large number of shows are hosted internally on its own distributed network of servers, they are also reflected around the world by ISPs and other hosts. Along with improving the user experience, efficient content streaming reduces costs for ISPs – shielding them from the cost of downloading data from Netflix server.

Big data and analytics have positioned themselves in the right order to dictate the operations across all Netflix platforms. They surely lead the pack of data by taking over distribution and production networks and re-modifying them through constant evolution and innovation of data.

Not only this, Netflix has reduced its promotional campaign budgets by targeting only the most relevant and interested people at the same time. All possible because of big data.

So, next time, when you peruse through your favorite shows in Netflix, do think and thank the power of big data. Because, big data is much more than what you think!

DexLab Analytics, a renowned big data training institute in Gurgaon is the best place to start a big data certification endeavor. The consultants are proficient in what they teach, the course curriculum is comprehensive and flexible course modules are suitable for everyone, irrespective of professionals or students.

The article has been sourced from:                                 

https://insidebigdata.com/2018/01/20/netflix-uses-big-data-drive-success

http://dataconomy.com/2018/03/infographic-how-netflix-uses-big-data-to-drive-success

https://www.linkedin.com/pulse/amazing-ways-netflix-uses-big-data-drive-success-bernard-marr

 

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5 Steps to Reassess Your Big Data Business Strategy

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5 Steps to Reassess Your Big Data Business Strategy

Company employees at all levels need to understand the role of big data in planning business strategies. Strategic planning has to be dynamic- constantly revised and aligned with the current market trends.

As the first quarter of 2018 is nearing to its end, here are 5 domains every business needs to pay attention to:-

  • Information retention for field-based technology:

In the current tech-driven business world, a lot of information needs to be collected from field-based technologies, like drones and sensors. Owing to internet bandwidth constraints, this data has to be stored locally instead of transmitting them for collection in a central location. Bandwidth constraints affect cloud-based storage systems too. Thus, companies need to restore traditional practices of distributed data storage, which involve collecting data locally and storing them on servers or disks.

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  • Collaboration with cloud vendors:

Cloud hosting is popular among businesses, especially in small and midsized enterprises. Onsite data activities of companies include maintenance of infrastructure and networks that ensure internal IT access. With the shift towards cloud-based applications, businesses need to revise disaster recovery plans for all kinds of data. It should be ensured that vendors adhere to corporate governance standards, implement failover if needed, and SLAs (Service Level Agreements) match business needs. It is often seen that IT strategic plans lack strong objectives pertaining to vendor management and stipulated IT service levels.

  • How a company defines ROI:

In the constantly evolving business scenario, it is necessary to periodically re-evaluate the ROI (return on investments) for a technology that was set at the time of purchasing it. Chief information officers (CIOs) should regularly evaluate ROIs of technological investments and adjust business course accordingly. ROI evaluation should be a part of IT strategic planning and needs to be revisited at least once a year. An example of changing business value that calls for ROI re-assessment is the use of IoT technology in tracking foot traffic in physical retail stores. At a point of time, this technology helped managers display the most desirable products in best positions within a store. With the shift of customer base from physical to online venues, this tech has become redundant in terms of physical merchandising.

  • How business performance is assessed:

Like shifting ROIs, KPIs (key performance indicators) for companies that are based on inferences drawn from their data, are expected to change over time. Hence, monitoring these shifting KPIs should be a part of a company’s IT strategic plan. For example, customer engagements for a business might shift from social media promotions to increased mentions of product defects. Therefore, to improve customer satisfaction, businesses should consider reducing the number of remanufacture material authorizations and IoT alerts for sensors/devices in the production processes of these goods.

  • Adoption of AI and ML:

Artificial intelligence and machine learning play major roles in the current technological overhaul. Companies need to efficiently incorporate AI-powered and ML-based technologies in their business processes. Business leaders play key roles in identifying areas of a business where these techs could add value; and then testing their effectiveness through small-scale preliminary projects. This should be an important goal in the R&D strategic planning of business houses.

Let’s Take Your Data Dreams to the Next Level

As mentioned in Harvard Business review, ‘’the problem is that, in many cases, big data is not used well. Companies are better at collecting data-about their customers, about their products, about competitors-than analyzing the data and designing strategy around it.’’

‘’Used well’’ means not only designing superior strategies but also evolving these strategies with changing market trends.

From IT to marketing- professionals in every sector are going for big data training courses to enhance their competence. Enroll for the big data Hadoop certification course in Gurgaon at DexLab Analytics– a premier data analyst training institute in Delhi.

 

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How Conversational AI and Chatbots are Revolutionizing Indian banking Industry

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Thanks to the advancements in AI and ML, bank work can now be done with the click of a phone button! Innovations in the field of customer services form an important part of the technology overhaul. The banking sector is making hefty investments on AI technology to simplify user experience and enhance overall performance of financial institutes.

Let’s take a look at how conversational AI and chatbots are revolutionizing the Indian banking industry.

  • Keya by Kotak Mahindra Bank

Keya is the first AI-powered chatbot in Indian banking sector. It is incorporated in Kotak’s phone-banking helpline to improve its long-established interactive voice response (IVR) system.

‘’Voice commands form a significant share of search online. In addition, the nature of the call is changing with customers using voice as an escalation channel. Keya is an intelligent voicebot developed keeping in mind the customers’ changing preference for voice over text. It is built on a technology that understands a customer’s query and steers the conversation to provide a quick and relevant response”, says Puneet Kapoor, Senior Executive Vice President, Kotak Mahindra Bank.

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  • Bank of Baroda chatbot

Akhil Handa, Head of Fintech Initiatives, Bank of Baroda said that their chatbot will manage product-related queries. He believes that the services of the chatbot will result in better customer satisfaction, speedy responses and cost minimization.

  • Citi Union Bank’s Lakshmi Bot

Lakshmi, India’s first humanoid banker is a responsive robot powered by AI. It can converse with customers on more than 125 topics, including balance, interest rates and transactional history.

  • IBM Watson by SBI

Digital platforms of SBI, like SBI inTouch, are utilizing AI-powered bots, such as IBM Watson, to enhance customer experience. SBI stated that modern times will witness the coexistence of men and machines in banks.

  • AI-driven digital initiatives by YES Bank in partnership with Payjo

Payjo is a top AI Banking platform based out of Silicon Valley in California. YES Bank has partnered with Payjo to launch YES Pay Bot, its first Bot using AI, which improves already popular wallet services. The YES Pay wallet service is trusted by more than half-a-million customers.

  • YES TAG chatbot

YES TAG chatbot has been launched by YES Bank and enables transactions through 5 messaging apps. Customers can carry out a wide range of activities, such as check balance, FD details, status of cheque, transfer money, etc. It is currently used in Android and will soon be available on Apple App Store.

  • Digibank

Asia’s largest bank, DBS Bank, has developed Digibank, which is India’s first mobile bank that is ‘chatbot staffed’. It provides real-time solution to banking related issues. This chatbot employs a trained AI platform, called KAI, which is a product of New York startup- Kasisto.

  • Axis Bank launches intelligent chatbot in association with Active.ai

Axis Bank facilitates smart banking with the launch of a chatbot that employs conversational interface to offer interactive mobile banking solutions. This intelligent chatbot was developed in association with Singapore based AI company- Active AI.

  • HDFC Bank launches OnChat in partnership with Niki.ai

To enable smooth ecommerce and banking transactions, HDFC in partnership with Niki.ai has launched a conversational chatbot, called OnChat. It is available on Facebook messenger even to people who aren’t HDFC customers. Users can recharge phone, book cabs and pay utility bills through this chatbot.

  • EVA by HDFC Bank

EVA is exclusively for the customers of HDFC Bank. It is an electronic virtual assistant developed in partnership with Senseforth, an AI startup based in Bengaluru.

  • mPower by YES Bank

mPower is a chatbot for loan products that has been developed by YES Bank in association with Gupshup-a leading bot company. It assists customers on a variety of loan related topics like personal loans, car loans and loan against securities.

In the future, there will be three kinds of bots- speech-based bot, textbots and video chatbots. Conversational bots work in harmony with human employees to enrich customer experience.

Thus, AI-powered technology is the way forward. To be industry-ready in this AI-era, enroll for the Machine Learning course in Gurgaon at Dexlab Analytics. It is a premier Analytics training institute in Delhi.

 

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AI is enhancing careers: How can you gain advantage in this AI-era?

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Artificial intelligence has a significant impact on our lives. Several AI powered automation tools are already in use such as customer service applications and voice-powered assistants, like Apple’s Siri and Amazon’s Alexa. Adoption of AI will benefit the business by improving the quality and consistency of work. Based on a discussion between Forbes Agency council members, we have listed the ways in which artificial intelligence can help workers improve their career.

  1. More valuable insights

AI will bring positive changes in the job of PR professionals. AI technology will take over manual jobs such as news monitoring, researching, reporting and making media lists. AI based predictive analytics will help PR professionals make better market predictions. They will reduce manual workload and help in strategic and creative thinking.

  1. Replace mundane tasks

AI, automation and machine learning will replace daily low-quality cognitive tasks such as scheduling calendar invites, daily food ordering, determining whether to answer/review/delete emails based on facts. They will eventually aid in quality tasks such as identifying connections, analyzing correlation and drawing inferences.

  1. Act as concierge

Popularity of Alexa, Watson, and Einstein suggest that consumers will expect tech to provide concierge services in the future. As AI techs evolve post their purchase, it will anticipate an individual’s daily tasks and provide highly personal recommendations.

  1. Make marketing smarter

AI will enable companies develop stronger relationships with their customers. IBM’s Watson and other cognitive technology will help analyze unstructured text, audio, images and video. AI’s ability to perceive and process personality, tone and feelings will help deliver better personal recommendations. It will help companies carry out conversations using chatbots.

  1. Automate customer support

The availability of chatbots round the clock will save a lot of time. They answer customer questions, give recommendations and guide customers to the next step. They will reduce the workload of customer support systems. Bots can draw insights on the needs, engagements and emotions of customers.

  1. Unleash the full potential of your mind

Workers will be spared from carrying out mundane tasks. They will have the time to focus on productive tasks, which require problem-solving skills and creativity.

  1. On-the–fly video editing

AI will eventually edit videos in real time.  Real- time user engagement will perform multiple instantaneous tasks such as changing sound effects on the fly.

  1. Create jobs and assimilate workflow

AI will interfere with regular workflow but in return it will create new jobs. It will help integrate the workforce. Humans will be instrumental in helping the AI work in harmony with the employees.

  1. Improve future strategies

Humans will always be a part of the PR industry, as they are crucial in maintaining a healthy customer relationship. The data that is collected through AI will enable making more informed decisions for the future. AI will help companies stay abreast of information related to their competitors through better media monitoring.

  1. Shrink 40 hours of analysis to 4 minutes

Manual analysis is very time consuming. The future of marketing efficiency lies in automation tools that will drastically reduce the time taken to analyze data and form strategies.

  1. Productivity even during commute

AI has made automated driving a reality. Driving in autopilot mode greatly reduces driver fatigue and can affect productivity during commute, especially to and from work.

  1. Improve brand engagement

AI can help devise customized experiences in real time. It interprets customer interactions and instantly creates customized content.

  1. Make routine processes easier

Entrepreneurs describe AI as the ultimate efficiency driver. The day to day tasks can be entrusted to digital hands, which enable human hands to be more productive. AI driven technology is benefitting manufacturing processes as well as advertising platforms.

  1. Give edge in competition

Businesses using AI will have a competitive edge over their clients. This is because AI implementation replaces manual processes of sorting complex data, drawing key insights and chalking out an action plan. AI improves decision-making, ROI, operational competence and cost savings.

AI related employment opportunities are on the rise. Compared to the demand, there is a lack in the number of professionals proficient in AI. It is predicted that by 2020, 20 percent of companies will need their workers to monitor and direct neural networks. About 2 million jobs in the cyber security sector are about to go vacant in the coming years.

So it is absolutely imperative to future-proof your career for the imminent AI era. Broaden your skill set and increase your proficiency by taking professional training in Machine Learning, Business Analytics and Data Science. Get an edge in your career by joining the Data science and machine learning certification course offered by Dexlab Analytics- a premier institute offering multiple courses on data science.

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