While the media and the tech analysts think that they have got the iPhone 7 all figured out and presume that the iPhone 7 sales will not be much as it is not offering much of an improvement from the previously launched iPhone 6S. But we have taken a look at the data and have a theory that tells a different story. Why?
We think that iPhone 7 is going to be a massive hit because Apple Inc. Is installing its largest ever iPhone user base which is more than two years old.
Here is chart that depicts how many people upgrade their phones to the latest model soon after its launch. We discovered that the switch is highly dependent on the fact of how old their previous phones were. Surprisingly only 17 percent of the people change their phones immediately after the launch of a new one. The people who change their phones immediately after the launch of a new release is the lot with “the next gen phone + 1” or people with phones that are two years or older!
Refer to the infographic below to understand the iPhone switching factor:
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